David Hoffner Email & Phone Number

Norman, Ok

Inspires and directs creatives from all fields of design to create compelling and impactful researched based solutions for identity branding, design, photo/video, UI/UX, web and social media.

Norman, Ok

• Managed full-service creative staff and marketing operations for One University–a campus-wide initiative focussed on innovation and cost savings through technological solutions for issues impacting students, faculty and staff.• Planned, directed and executed both traditional and new media creative marketing strategies.• Established and maintained brands, workflows and best practices for One University and affiliated organizations.• Art directed, wrote, edited and proofread all project materials.• Managed creation and strategy for innovative projects from concept to execution.• Developed and implemented training and best practices material for creative staff.• Represented the One University team throughout the OU community as well as in state and national creative & digital innovation communities.• Managed expenditures related to our marketing budget.• Corporate, collegiate and departmental liaison for One University digital initiatives and partnerships.• Consulted and executed on branding, design and marketing for projects originating in departments and colleges throughout the University of Oklahoma.

Norman, Ok

• Continued to hold responsibilities from previous position.• Created a new identities for OU's tech stores, OU IT Store and One University Store.• Conceptualized and designed all marketing materials for both technology stores.• Collaborated with retail management to develop promotions, concepts and materials for print and digital marketing.• Analysed data from digital marketing campaigns to determine effectiveness.

Norman, Ok

• Created illustrations, graphics, and web materials for complex communications strategies targeting a wide range of audiences.• Collaborated with marketing and communications staff to develop concepts and materials within budgetary restrictions while maintaining the OU IT brand.• Developed promotional materials and strategic plans to facilitate smooth transitions during times of technological change.• Managed projects and events with other IT teams and staff while maintaining critical deadlines. • Advised, critiqued, mentored, and brainstormed with design and marketing staff.

Norman, Ok

• Develops and implements branding and marketing for clients.• Designs packaging and promotional materials for local and national clients. • Creates multimedia experiences for bands and performance artists for use in live performances.• Designs and authors physical and digital multimedia projects for sports and film.• Develops and maintains websites and email marketing campaigns for a wide range of clients.

Edmond, Ok

• Supervised staff of 6 designers as a creative director.• Established training and workflows for the adoption of a new content management system.• Oversaw budget, design work, editing and production for over 20 large publications per year.• Organized and managed photo shoots.• Designed marketing materials for distribution to customers and prospects.• Built and maintained contact lists for leads and existing customers.• Worked with printers for best cost of printing and reliable delivery of projects.

Edmond, Ok & Nyc, Ny

• Designed packaging, promotional materials, press releases and other collateral.• Handled pre-press setup, production and distribution for over 20 independent record labels.• Managed additional design and production staff. • Ensured the best possible price, quality and delivery for a wide range of goods.• Effectively maintained product schedules, invoices and inventories from numerous national and international suppliers, vendors and manufacturers for clients with accuracy and efficiency.• Worked closely with managers, bands, artists and major labels to establish and maintain an international identity in print, video and on the web for a multitude of music performers.

Norman, Ok

• Collaborated with individuals and corporate clients to achieve their vision for the design of audio and multimedia packaging, promotional materials and other collateral. • Managed an Art Department consisting of 3 artists and oversaw day-to-day management of product packaging manufacturing including template design, photo shoots, layout design, pre-press, multiple printing processes and production.• Edited and authored DVDs and CD-ROMs.• Authored successful marketing plans and handled advertising in the form of direct mailers, magazine advertising, catalogs and online messaging.

Norman, Ok