Oversees the strategic direction, development and promotion of psychosocial support services for children and families living with cancer and other life-changing illnesses and injuries. These services include:° CopingSpace.org, an online resource designed to provides easy to understand, evidence-based information to help parents, family and friends cope with a child’s diagnosis, treatment and recovery, while building resilience for the future ° Sibling support services, including in-person workshops, resource development and JustSibs.org, a website just for pre-teen and teen siblings° Thought leadership and partnerships development with aligned organizations, including hospitals, medical facilities, nonprofit organizations, and schools to raise awareness of RCFS services and increase support for families° Caregiver and professional education, including online webinars, conference presentations, caregiver support groups and trainings for healthcare and school personnel

Supported children and families living with cancer and other life-changing illnesses and injuries through Post-Medical Traumatic Stress (PMTS) program development, outreach, marketing, and communications. ° Expanded, optimized, and promoted CopingSpace.org, including monthly blogs for caregivers, school personnel and the community. Grew web traffic by 85% between 2018 and 2022, with ~25k new visitors Dec 2018 - Dec 2022. Published blog post drawing over 8k visits in one year. Achieved top ranking google search results. ° Developed and promoted sibling support programs, including JustSibs.org, a website just for pre-teen and teen siblings. Secured an interview on “Hope and Help Happen Here”, one of the largest pediatric cancer podcasts, to promote RCFS and raise awareness of siblings' challenges.° Built and maintained partnerships with aligned organizations° Developed and provided training to medical professionals, child life specialists, social workers, and school staff on PMTS and its impact on children and families with serious illnesses and injuries. Held sibling-focused webinar series drawing over 600 participants.

Enables leaders and their teams to solve strategic and organizational problems, improve and repair team relationships, and implement solutions effectively and efficiently. From strategy through execution, works with start-ups, nonprofits, venture funds and established businesses to ensure their message is clear and communicated correctly to the right people. Clients include Cornerstone Christian Academy, Gryphon Investors, Ryan’s Case for Smiles, Children’s Mercy Health and Bayada Home Health. Snapshot of services: Brand strategy & promotion, strategic planning, content marketing, executive thought leadership, internal communications, project management, website development, coaching, appreciative inquiry, team facilitation and training.Snapshot of services: Brand strategy and awareness, strategic planning, content marketing, executive thought leadership, media relations, internal communications, project management, website development, coaching, team facilitation and training.

Oversaw content creation and strategy for the Graduate and International Division (including GradSchools.com and StudyAbroad.com) of EducationDynamics. Managed workflow, budget and team of freelance and internal writers, designers and SEO specialists to ensure timely deliverables across multiple platforms. Analyzed site performance, content gaps and keyword rankings to prioritize content creation and ensure maximum ROI. Assigns, edits and produces content (including imagery and infographics) in CMS (Drupal, Wordpress), while meeting industry and company compliance guidelines. Worked with team to implement and evolve SEO and content marketing best practices. Consulted with key clients to maximize product performance and customer satisfaction.° Tapped to design and implement initiative to improve product listings on all EDDY properties; Coordinated cross-departmental team to identify opportunities, create efficient processes, and establish best practices for maximizing SEO results and sales conversions; Acted as client liaison and consultant, ensuring buy-in and strengthening relationships° Improved content production process to maximize efficiency and accountability in workflow across EducationDynamics websites° Developed writer training process to improve content quality and minimize on-boarding time° Wrote most shared blog post on EducationDynamics corporate site° Successfully designed info-image template and writing process to optimized for Google featured snippets

Offered strategic guidance to organizations regarding communications strategy development and execution, public relations, social media, branding, website development and content generation. Clients thus far include Sudlich Productions, Hawk Partners, Ryan’s Case for Smiles, the Main Line Times and the Salveson Stetson Group.° Published children’s book called A Case for Smiles, written with the purpose of teaching children about cancer and how to support sick friends; all proceeds went to the nonprofit, Ryan’s Case for Smiles° Supported creation of coping.caseforsmiles.org, a resource for families coping with life threatening illnesses° Crafted brand identity and core sales and promotional communications for VisionKeepers, a nationally available public television show and podcast by Sudlich Productions; Provided PR, communications and sales support for program launch; Oversaw creation of visionkeeperstv.com

Built the strength and integrity of the company’s brands; oversaw all written content. Guided and advised departmental operations including management of key accounts. Developed messaging for prioritized projects to meet the company’s various goals: raise awareness, address issues, grow the community, etc. Supervised the Digital Director and all contracted staff, including video, photography and web development personnel.° Created and developed the Best for the World Campaign to showcase top performers in the B Corp community (bestfortheworld.bcorporation.net); Grew in five years from a small article in the annual report to one of B Lab's most valuable brands; Created a holistic communication strategy, and delivered related toolkits to over 900 honorees that included advice and templates for social media, blogging, PR and employee outreach;° Played a key role in growing the company’s brand identity; expanded from a start-up nonprofit to a global entity with over 1650 Certified B Corps, 3000 benefit corporations and 40,000 users of B Impact the Assessment, a tool to assess social and environmental impact of business° Developed messaging to promote the Measure What Matters initiative, B Lab’s attempt to get all companies to measure their impact; Included the first-ever municipal public-private impact partnership with the city of New York City, bestfor.nyc ° Headed the development of the 2015 and 2016 communications strategies and related content resulting in:· Over 600 articles, a 10% increase from 2014 to 2015 and a 3000+ career total· 43% increase in web traffic for bcorporation.net, an overall 565% increase since 2010· 53% increase in web traffic for bimpactassessment.net since its inception in 2014· 33% boost in social media to reach 320K followers across all platforms; included a 48% increase in Facebook followers, 39% increase in Twitter followers and 59% jump in #bcorp mentions

Supervised all media relations, including coordination of certified companies; brought together a solid mix of collaborating companies and discovered an angle to use for stories placed with the press. Fueled contact development using research, outreach and relationship building to serve as the company spokesperson. Performed media analysis and development of communication plans and content generation. Represented a diverse client base including Change.org, Ben & Jerry’s, Etsy, Method and others that were certified by the B Lab team. ° Placed more than 2000 articles in publications across the world, including Fast Company, New York Times, Financial Times, The Atlantic, The Guardian, as well as the Harvard Business Review ° Managed the client side of Edelman; coordinated PR outreach and related efforts; Offered guidance on messaging and strategy, coordinated staff and certified companies for stories, and facilitated a press tour in New York City

Generated web and print content while also managing overall media relations. Fostered lasting, positive relations with notable media contacts, e.g. New York Times, Fast Company and Entrepreneur Magazine. Created pitches and closely monitored all media efforts across platforms. Used Salesforce to track news, along with Google Analytics and social media platforms. Supported the co-founder with interview preparation, website updates, blog development, annual reporting, as well as supporting overall community management of B Corps.° Helped develop the organization’s first communications strategy, identifying and prioritizing key audiences, messages and goals° Created copy for and helped develop the first community-wide advertising campaign, an attempt to raise consumer awareness for B Corporations; included both print and digital advertising, as well as an interactive website;

Administrative Intern: Duties include; research and support of strategic planning; facilitation pandemic planning exercise; executive project support; leading of art therapy for quadriplegic residents.

Both Summers of 2008 and 2009Responsibilities included project management toward establishing a not-for-profit subsidiary; dynamic analysis of qualitative data and the creation of reports for clients; and the establishment of an online Teleos newsletter. Additionally, provided research and consultant support in establishing a partnership with LadyAdvisor.com.

Duties included analysis and research; the creation of a comprehensive PowerPoint on US-French economic relations that serves as a resource document for various State presentations; and the preparation of cables to Washington, DC, memos to the Ambassador and “Paris Points” summaries for entire State community.