Katie Holcomb Email & Phone Number

Louisville, Ky, Us

Louisville, Kentucky, United States

Louisville, Kentucky, United States

Oversaw thought leadership and ideation of health equity and population health campaigns, to bring the impact of Humana’s health equity strategy to life and advocate Humana’s expertise on addressing health-related social needs.

Louisville, Kentucky, United States

• Led product development of an integrated cross-functional care team for chronically ill Medicare members• Owned end-to-end strategy, design and execution of clinical products rooted in solving complex problems for the member, caregiver, clinician and Humana as an enterprise• Partnered with consumer experience team to design and execute iterative test & learns to inform product design, including five simulations, a feasibility test and a pilot launched in 2020 to +4,000 Medicare members • Owned long-term product strategy and roadmap rooted in consumer and market insights• Communicated to executive leadership, sharing recommended strategic decisions, progress on measures of success, test findings and investment recommendations

Louisville, Kentucky Area

• Product owner of telemedicine (virtual urgent care services) at Humana, accountable for yearly strategic planning, telehealth vendor management, product KPIs, direct-to-consumer marketing strategy and telehealth expansion opportunities throughout the enterprise.Achievements:o Increased commercial member telemedicine utilization by 48% in 2019 (vs. 2018), resulting in ~$1M in confirmed savings for Humanao Increased Medicare member telemedicine utilization by 330% in 2019 (vs. 2018) through targeted consumer marketing campaigns and test & learn studieso JD Power ranked Humana as the #1 payer with health plan-provided telehealth services in 2019o Led cross-functional team to create new Virtual Primary Care benefit for Medicare members in 2020 o Became established thought leader on telehealth member engagement, holding over 150 presentations to large-scale audiences, including senior leadership, sales agents, clinicians and industry conferenceso In 2018, increased commercial member telemedicine utilization by 140% (vs. 2017) and increased Medicare member telemedicine utilization by 44% (vs. 2017)

Louisville, Kentucky Area

• Headed department’s strategic portfolio and yearly strategic planning of clinical marketing campaigns to engage Medicare members to close gaps in care and achieve their best health.Achievements:o Oversaw department intake process to challenge, review and prioritize over 200 submitted marketing projects based on enterprise strategic priorities; led yearly strategic planning for department (+80 projects defined and vetted each year)o Marketing campaigns contributed to exceeding 2016 goal for overall Humana member Gap In Care compliance rate (goal 74% vs. 77% actual) o Led continuous process improvements, significantly impacting department KPIs for messaging optimization and reducing time to market

Louisville, Kentucky Area

• Directed digital strategy initiatives across Humana.com, online portals and e-commerce websites, with an emphasis on Humana’s Pharmacy and HR segments.Achievements:o Led digital strategy to optimize RightSourceRx.com (now CenterWellPharmacy.com) for mobile devices and launched the RightSourceRx (now CenterWell Pharmacy) mobile app, resulting in +400% increase in online refills within one month and an app debuting at #7 nationwide in the iOS Health & Fitness store (2014)o Communicated with Pharmacy business leadership throughout complex digital projects/programs—from design and development to production—all to improve the consumer digital experienceo Facilitated consumer research, including usability testing, and leveraged new insights to inform strategies

Louisville, Kentucky Area

• Managed print and digital advertising, website maintenance and enhancements, collateral, e-marketing and PR projects for Lennox Hearth Products and Aquatic Bath accounts • Provided clients strategic and tactical recommendations based on marketing goals • Oversaw project execution, and obtained all necessary approvals internally and externally

Louisville, Kentucky Area

• Managed national directory advertising programs for Two Men And A Truck International, Inc. and Beltone Electronics, Corp. • Communicated with over 150 franchises to ensure best possible advertising and directories for marketing goals and target areas • Served as liaison between clients and directory publishers

Louisville, Kentucky Area