Brian Holder Email & Phone Number

United States

Chicago, Illinois, United States

- Managing team of 23 sales representatives - Station territory encompassing 320 stores- Total volume target of approximately $10,000,000

Greater Chicago Area

2021: Built upon personally created operational designs. Managed distribution, merchandising, and customer relations for 29 stores, encompassing the largest sales/unit volume in company history, breaking the previous record by more than double. Total volume of $2,100,000+. 2019/2020: Reconstructed and executed new distribution and sales strategy in the Chicago market, delivering substantially increased product sell-through and top-line sales - Managed second largest territory in the country – by sales volume – both years - Substantially beat the #1 volume spot in sales increases both years (2019: 4.4% & 2020: 9% difference)2018: Achieved highest sales increase among regional sales representatives at ~14 percent (Region average less than 4 percent over previous year sales)

Ann Arbor, Michigan

• Managed public relations performance tracking for American Honda Motor Company and Fiat Chrysler Automobileso Oversaw analytical team, maintained a global database, managed clients, and lead reporting (SPSS & PowerPoint)o Assumed responsibility for and revitalized failing relationship with Honda Motors

Brighton Michigan

• Conducted market research for major automotive manufacturers (Clients included BMW, Porsche, Ford)o Supported all phases of fieldwork, including: survey clinics, focus groups, and interviewso Analyzed and reported on quantitative data tabulations and qualitative insights

Stevensburg Va

• Managed client relationships and transactions totaling $4 million between key accounts: Costco, Whole Foods, Kroger o Grew accounts 20+ percent year-over-yearo Acquired 4 new key corporate accounts: Wakefern, Hy-Vee, Trader Joe’s, Safeway

Whitewater, Wi

• Designed market research studies for the U.S. Small Business Administrationo Consulted 26 entrepreneurs on competitive landscape, consumer acceptance, and market conditions via market research tools (Surveys, secondary research, interviews)o Surpassed productivity goals by 20 percent

Milton, Wi

• Supervised approximately $1-2 million live-product inventory • Maintained live-products and insured their viability cohesively fit with retail partners’ advertising and promotions.• Conducted display optimization surveys of retail partners (Home Depot, Wal-Mart, and Lowe’s). • Used proprietary real-time data analysis software to evaluate all stages of production and sales to meet customer needs.

Master Of Business Administration - Mba, Business Administration And Management, General, 3.78

Bachelor'S Degree, Marketing