Leadership team member focused on building and managing the brand of the agency, demand generation and pipeline forecasting. Specialized in building account-based marketing programs, digital marketing, analytics and customer engagement.

At NBDA, the National Business Development Association, we help each other as professionals to develop tools that increase the number of leads and conversion rates. At the same time, our trade association provides access to knowledgeable individuals who share experiences about how to build valued relationships, improve our skills, and develop robust plans and programs.NBDA does this through premier events, workshops, coaching calls and university programs. We share ideas through quarterly newsletters, provide an online resource library and membership directory, and a bimonthly jobs newsletter.

Houston Interactive Marketing Association's (HIMA) mission is to grow Houston businesses through interactive strategies.We do this by a core focus on drawing marketers from all industries as well as agencies serving corporate clients, and influencers, analysts and futurists using interactive techniques. We aim to provide content positioned at a high level and partner with other Houston communication and related organizations for richer content and shared resources to enrich member and sponsor dollars and time.Each year, our Interactive Strategies conference showcases the best minds we can bring together for insights you can use right now: www.is-conference.com

Responsible for strategic and creative direction of all digital marketing, media relations and social media activities to drive new business and create brand awareness. Focus on inbound and outbound lead generation through mixed digital channels and reporting on ROI through campaign metrics.Manager. I’ve managed interns, web developers, content experts, designers, sales staff and vendors. Content Curator. It’s my job to create meaningful content that tells a powerful story and is sharable across all channels. All content is optimized for better rankings in search engines and includes press releases, eBooks, video, buyer’s guides and virtual tours.Conversationalist. I manage all social media including the blog, Facebook, Twitter, YouTube, Flickr and forums. I focus on developing relationships with publics by utilizing social media tools and answering inquiries in a timely, genuine fashion. Analyst. I present quarterly marketing analytics against goals to executive team and recommend new strategy concepts for online marketing strategies built against competitive analysis. Reports include analysis of web engagement, lead generation, content strategy, customer/prospect engagement, sales funnel and recommendations for strategy changes or budget increase.

As a consultant, I work with companies looking to increase brand awareness, integrate marketing technologies and increase lead generation. Projects vary in scope and size. Clients have included companies like Shaggy Dog 5K, Bullpen Marketing, Energy People Connect and IE Smart Systems.

- Executed ongoing email marketing to lead database. Click-through rates increased from 0.9% to 2.3% in six months, resulting in three new clients.- Administered search engine optimization techniques to improve Google rankings, which lead to six call-in requests for appointments in five months.- Managed design and development of new Web site onto Expression Engine platform.- Created a corporate blog. Traffic increased from an average of 500 monthly visitors in 2008 to 2,200 in 2009, sending increased traffic to key pages on the company Web site.- Managed social media accounts on Facebook, Twitter and LinkedIn for business development opportunities and brand awareness.- Executed design and copywriting of marketing collateral including brochures, folders, white papers, eBooks, eNewsletters, press releases and technical articles.- Administered client satisfaction surveys for discovery of additional sales opportunities.- Developed campaigns for promotion of positive client experiences including case studies, press releases and client testimonials.- Played a key role in strategy and development of business plan for service offerings.- Responsible for managing a telemarketer and the activities of a marketing intern, performing quarterly reviews and delivering ongoing training and professional development.

Responsible for website content, company blog, press releases, media contacts/pitch, trade show preparation, finding/securing speaking opportunities, case studies and various marketing tasks.

Responsible for liquor/beer/wine ordering, bartender schedules, par levels and beverage training