Sarah El-Rayes Email & Phone Number

Houston, Texas, United States

- Oversees the accounts and performance of all SEO members under the group - Conducted one-on-one check-ins to align account strategy, team member performance, and growth opportunities - Developed and expanded upon current SEO templates based on industry changes - Trained new team members on the fundamentals of SEO (Content, Technical, Local, etc.)- Collaborated with other department heads to spearhead ways to improve training and support materials, and provide the team with industry updates. - Interviewed new SEO hires

-Managed 24+ websites for industries including, multifamily apartment buildings, energy, oil and gas, recruiting, plumbing, IT & SASS, law, banking, healthcare, restaurants, finance, chemical manufacturing, logistics, and retail. -Developed and presented comprehensive reports highlighting the performance of each website to key stakeholders. The custom reports expand on KPIs for each industry with a universal focus on session and conversion data, keyword tracking, on-page engagement, and device and channel performance.-Performed keyword research, developed blogs, content research, landing page refreshes, content outlines, and full content build-outs for new websites.-Executed comprehensive technical audits to assess and provide recommendations to resolve, 404 errors, server errors, incorrect or missing canonical use, alt txt, and meta robots. -Executed key audits for a variety of technical SEO competencies including, core web vitals and page speed, interlinking strategy, site and URL structure, hreflang, directives optimization for XML sitemaps, robots txt files, HTML sitemaps, domain migration/rebrands, redirects, disavow, schema recommendations and build-outs. -Performed key audits to assess Local SEO performance including, GBP audits and optimizations, GBP product, and post-build-outs, utilizing tracking parameters, and NAP analysis. -Executed key SEO elements of website build-outs including, site structure and sitemap recommendations, image recommendations, layout recommendations, build-out of total content, pre and post-launch checks, and re-set up of websites in all key reporting platforms such as Brightedge, GSC.-Developed comprehensive SEO plans for 1, 3, 6, and 12-month periods. For general SEO strategy and specific projects such as domain migrations, and website rebrands.

Houston, Texas, United States

- Interviewed intern candidates and vetted resumes to help the organization find the best fits for the role. - In charge of baseline training of all intern candidates on the fundamentals of SEO. - Managed intern task load- Approved intern time - Developed on-boarding resources to outline best practices within the intern role- Conducted surveys to collect feedback on potential areas of improvement for the program - Developed new training materials for the program - Participated in on-campus recruiting events

Houston, Texas, United States

• Managed 8-12 client SEO programs at one time over the duration of the role• Performed technical, linking strategy and competitor audits as well as content and keyword gap analysis• Executed strategy and planning for the growth of SEO programs over the duration of six months to one year• Developed website copy and blogs for a variety of websites in different industries.• Utilized and is comfortable with tools such as BrightEdge, Screaming frog, A Hrefs, GSC and GBP• Executed local SEO strategies for clients such as the creation of structured data and optimizing GBP profiles• Created reports on overall account SEO performance following traffic, keyword movements and conversions• Created and edited pages on the backend of WordPress, MODX, Sitefinity and Studio Engrain websites.• Utilized GTM to add tracking tags for heatmaps and schema.

Managed 6 client SEO programs at one time

Houston, Texas Area

Completed certifications and trainings for both SEO and PPC programs.• Assisted SEO and PPC specialists with tasks including but not limited to:o SEO keyword research o Flagging negative keywords for PPC campaignso Developing meta datao Structuring and creating Google Ads