Holly Bernal-Page, Cmp Email & Phone Number

United States

San Francisco Bay Area

Client List:Chronosphere, Clumio, EPRI, Verizon VSC Division, ServiceNow, VMware, Hitachi, Solidcore Systems, Aeris Communications, IDEMA, Chase Group/Ebay, Redundant Networks and numerous private events

Santa Clara, California

Orchestrated ServiceNow’s Knowledge User Conference growing attendance from 4,000 attendees to 12,000+ attendees in 3 years.Led the large cross-functional Knowledge Core team and 10+ work stream leads that handled all aspects of the event from strategy, messaging, content, event experience, signage, budgets, logistics and the weaving of the theme throughout all aspects of the event. This event included over 200+ breakouts, 130+ labs, 8 Ancillary Events (CreatorCon, CIO Decisions, and Partner Summit) and 3 parties.Program managed budgets that exceeded $25Million.Developed the ServiceNow Global Sponsorship Program for their Sales Kickoff (SKO) and Knowledge events. Incorporated fundamental changes to the sponsorship process with the use of the ServiceNow platform to make it a seamless integration from initial sign-up through the planning process and execution.Met 100% of sponsorship revenue goal and surpassed the goals for Knowledge and Sales Kickoff by an average of 17%.Designed Expo experience and all activations on the expo floor for 160+ Sponsors and Exhibitors at Knowledge and Sales Kickoff. Doubled the number of sponsors at both events over 3 years. Reviewed and created content and timelines while mapping out a good user flow for the Exhibitor Resource Center (ERC) which is used by all Sponsors and Exhibitors for various User Conferences.Drove weekly engagement with work stream leads, executives and with C suite to ensure that the teams were aligned and coordinating issue resolution.Reported weekly Knowledge and SKO trend reports for Executive Staff, sales and marketing teams.

Vmware Palo Alto

VMwareWorked with the Global Alliance and marketing leadership teams to create Sponsorship strategy, package inclusions, pricing and MPO opportunities.Project managed the VMworld 2012 sponsorship program deliverables, vendors, schedules, reporting and post show analysis for VMworld SF and Barcelona. Exceeded the sponsorship revenue goal by $70,000 for VMworld US and exceeded the VMworld Barcelona goal by €179,000.Worked with over 257 Sponsors and Exhibitors at VMworld San Francisco and 122 Sponsors and Exhibitors in Barcelona to ensure they followed Show Management’s rules. Updated and enforced these Rules and Regulations on the show floor and outside of the venue.

Palo Alto,Ca

Redwood City,Ca

Managed a budget of $4 million and a marketing team of eight. Set strategy and supervised marketing, sponsorship, logistics, and execution for million-dollar “Broadband Live” event, which grossed $2.7 million in revenue and came in $100,000 under budget. Exceeded revenue expectations and sponsorship doubled. Designed and implemented holiday gifts and promotions, sales incentive programs for the Advertising and sales division to motivate sales to reach revenue goals. Project managed partner-marketing initiatives and sponsorships to increase leads and awareness of broadband services while creating a win-win opportunity for both organizations. Project managed marketing collateral, signage, direct mail campaigns, and email communications for marketing and sales development. Developed departmental tracking procedure to determine ROI, budget vs actual, and cost per lead. Designed, managed, and executed 35 events. Provided sales with pre-show plans, leads, postmortems, and ROI analysis after all shows.

Manager, Worldwide Corporate Events | Macromedia | San Francisco, CA | August 1997–December 1999 Created the strategic marketing plan through to the implementation, and execution of 65 trade shows, 120 hands-on training courses, 120 educational/sales seminars, and five product launch events per year. Researched and implemented New Leads software. Managed lead generation from conception of sales promotions, to execution on site, to funneling them into the sales pipeline. Revamped systems in place to improve trade show department efficiency, reducing trade show expenses in shipping and booth management by 18%, installation/dismantle by 5%, and signage, ensuring trade shows were within budget, and helped strengthen internal and external customer service.

Successfully researched, planned, and executed 21 trade shows Managed incentive programs and co-op activities for 167 dealers and distributors worldwide. Supported a distribution/dealer channel and six regional sales managers.

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Event Marketing Certificate