Holly Pateman Email & Phone Number

Vancouver, BC, CA

Miami, FL, US

I lead Kaseya's product marketing team, which sits at the center of product development, demand generation and sales enablement. We provide cross functional support for everything from competitive research to messaging and positioning strategy, product launches, campaign development, pricing strategy, content creation, sales support and events. I guide my.

Miami, FL, US

Having lead the IT Glue marketing team under the Kaseya umbrella for almost four years, I stepped into the role of SVP, Demand Generation to oversee all Kaseya product lines. Encompassing eight (and growing) product lines in total, we are a tight best-in-class demand gen team, delivering tens of thousands of highly qualified MQLs to our hungry global sales.

Vancouver, BC, CA

As a member of the executive leadership team, I lead and represent IT Glue's 12 member global marketing team. Our strategic scope encompasses content, design, events, demand generation, and management of a comprehensive tech stack including Salesforce, Marketo, Distribution Engine, Chilipiper, Unbounce, Zapier, Zoom, and more.As the world's fastest-growing.

As a member of the senior leadership team, I oversaw all marketing activity for Canada Wide Media’s proprietary print, web and mobile products including numerous high profile live experiences each year. I also played a leading role in developing and fostering strategic partnerships and composing unique PR initiatives. Some of my overarching.

I lead the marketing and digital departments of Canada Wide Media with a focus on new market discovery, user experience, customer acquisition and brand engagement. With an intelligent and dedicated team at my side, we connected consumers, businesses and advertisers throughout Western Canada to Canada Wide's lifestyle, business and industry specific content.

Vancouver, BC, CA

I was responsible for developing and implementing the e-marketing strategies for Eminence Organic Skin Care's B2C and B2B business arms, including; social channel development, email marketing optimization, lead acquisition, website management and advertising optimization. I managed a small team focused on impeccable customer service, increasing brand.

Vancouver, BC, CA

I was responsible for reaching and attracting writers around the globe to join and partake in Suite101's writing program. As a member of the senior management team, I lead the strategic, analytical and creative development for international marketing strategies. I ran the marketing department with a data-based approach for zeroing in on key optimization.

Vancouver, BC, CA

I created comprehensive corporate blog programs, including organic traffic driving strategies (via both home grown and aggregated content) and product promotion plans for new clients across a variety of different industries. As part of the program, I recruited and trained industry bloggers to provide expert and SEO friendly content for each client's.

I managed the Online Lead Generation department, overseeing the planning, implementation and budget management of GlobalCom's Affiliate, Search and Ad Network Media activity. Through market research and competitive analysis, I established product pricing, channel strategies and promotional plans for more than 20 products internationally.

I solely managed a&b sound's multi million dollar advertising budget through planning and buying TV, radio, print, flyer, online and out-of-home media. Wearing both financial and creative hats, I wrote and helped produce radio and out-of-home ads while also negotiating cost effective media contracts that lowered CPM's, and increased ROI. I also spearheaded.

CA

I planned, executed and managed multi-client media campaigns for TV, radio, print, online and out-of-home media.

Toronto, Ontario, CA

Master Of Business Administration (Mba) In Executive Management, Organizational Leadership

Marketing Communications (Honors), Marketing, Communications, Media, Business Law, Economics, Statistics, Accounting, Public Relations

Artificial Intelligence: Implications For Business Strategy

Predictive Analytics

Strategic Leadership Development, Operational Excellence

Creative Copywriting, Advertising