- Re-builds the brand's merchandise function from scratch. - Took over the brands channel clients management. Track monthly sales reports and invoicing. - Manage the brand's daily PR and Marcom activity. Optimize the brand visual and brand book. - Manage the brand's presence at various showroom's, trade shows and fashion weeks, runways shows. - Team management: reset the team's weekly meeting, mentorship program and clarify each team member's work goals. Effectively revamps team moral.

- User Engagement and activation for APAC consulting clients using contents and events.- EDM campaigns leveraging CRM and marketing automation tools such as Salesforce, Salesloft and Marketo- Curate and develop content for B2B clients. - Virtual events and offline events for clients and promoting GLG products and services.

Responsible for overall company presence towards internal and external stakeholders, including 1) Optimize company logo, company VI system; 2) Launch company website; 3) Establishing company reputation on industry media by applying industry awards. 4)Overall management of company credential and case studies; 5) Internal Communication, Close collaboration with HR to build company culture and employee engagement through various internal trainings and team building activities

Overall strategy for brand image and social presence, and media engagement, including establishing website, writing and polishing daily content, maintaining good updates and engagement through brand WeChat and Weibo. Liaising with potential partner and Spot brand collaboration opportunities to raise brand value and extend brand awareness. Plan and identify exposure opportunities with celebrity and KOLs. Screen and identify suitable event/tradeshow/competition opportunities for the designer and the brand.

- Develop partner network for Siemens Technology to Business Center Shanghai. - Managing corporate acceleration program with external partner- Work with internal and external partners to ensure effective communication with stakeholders.- Content development for digital platforms (website & WeChat) - Event planning and government liaison. next47 is Siemens new venture arm for external innovations. My responsibility includes:- Strategic parnetships with startups, VCs, incubators/ accelerators and other innovaiton partners- Thought Leadership programs to establish the new company brand. - Content development and technical writing on innovation related articles- Media relation and government relations - Host external visits and act as a spoke person for external inquiries. - Liaise with vendor for digital channel communication and activation.

1. Overall event planning and coordination, including target media selection, supplier management, venue selection, logistics planning, budget planning and press kit content preperation etc. 2. Type of events: press conferences, press tour, business conferences such as forums, summits, roundtables, exhibitions, CSR projects and events, O2O (Online to Offline) programmes.

Part-time internship at Wolfstar PR while writing Master thesis. Responsibilities including background research, social media research, collecting media information, and tweets/blog writing etc.

- Supporting the PPA team in developing stakeholder engagement programmes - Coordinating the global CSR/employee engagement programme (SimplyHealthy@Schools)- Maintaining, monitoring and reporting the social media channels (Philips Center for Healthy & Well-being) - Coordinating think tank meetings and events

Internal Communications including:- build and maintaining Intranet page.- quarterly newsletter - conducting interviews with management and employees- organize quarterly web/townhall meetings for management- employee engagement activities

- Event management- Newsletter/Case study design- Translating business document- Media monitoring- Database maitainance