Howard Niskar Email & Phone Number

Detroit, MI, US

• After 30 years in sales and sales leadership, working with companies from start-ups to large international conglomerates, I have seen and experienced good and bad marketing and sales strategies, analytics, execution.
• Attract, hire, onboard, train, coach, and keep quality employees.
• Coach sales leaders on how to keep their teams and team members engaged and vested in the success of themselves, the team, and their company.
• Coach the leaders of teams on how to be better coaches and leaders and provide them with the tools and skills to do so.
• Differentiate yourself from your competitors with proven selling strategies.
• Provide focus and help expand your thinking on new market opportunities to achieve hypergrowth.

Great Lakes Region

• Managed, lead, and coached Genomic sales professionals in both the thyroid and lung cancer specialties.
• Built 3 newly formed regions due to new region formation, realignments in geographies and change in company vertical market strategies requiring new team building.
• Hired 25 new highly skilled product specialists/Co-Hired 5 and held reps accountable for performance.o 2021- Led the Great Lakes Region to #2 Region of 5.o 2020- Led the Great Lakes Region to #2 Region of 5.o 2019- Led.
• Helped Create New Internal Promotion/Career Leveling Process/Managed Yearly Promotion Program.
• Responsible for the promotions of 5 members of my team, one of which was to Region Sales Director.
• Managed representatives that became rep of the year 4 of the last 5 years.

• Provided groundbreaking diagnostic Genomic thyroid testing to reduce the number of unnecessary thyroid surgeries.
• Converted over 10 large hospital systems and dozens of large and small hospitals to treating their Thyroid patients with the Afirma Thyroid Genomic test.
• Through data analytics, strategic and creative thinking, created innovative new business models that had not been previously used by Veracyte or others, which produced significant new business that otherwise would have.
• Trained 10 new Product Specialists from around the country as a Field Sales trainer.o 2017- Finished #1 Rep.o 2016-Finished Top 5 Rep.o 2015- Finished #1 Rep.o Field Sales Trainer (1st group ever) from September 2015.

• Changed physician paradigms by helping them identify patients at risk of cardiovascular disease and stroke through advance biomarkers, which provide early detection that standard testing, would miss.
• Created a groundbreaking business opportunity with a large physician group to provide a physician owned lab which accounted for 20% of CHL’s sales volume in 2014.
• Found new and additional physician targets to promote our biomarkers to help patient outcomes and company sales in multiple specialties.
• Trained multiple new sales rep classes.o 2014- #1 Rep and President’s Club Winner 2014.o 248% Increase in Sales vs. Prior Year.o 186% Increase in Sales vs. Target.o 2014 Sales represented 25% of company’s overall.

• Making Physician Practices, Surgery Centers and Hospitals stronger and more profitable through the appropriate introduction of various products and/or services.
• Selling unique and proprietary medical devices such as DDS Lumbar Traction Belts, DDS Cervical Traction Collars and Pstim (Pulse Stimulation Treatment Device).
• Selling an Insurance Product called Maintenance Value Plan (MVP) that can save Hospitals, Surgery Centers and any Large Business, in some cases, hundreds of thousands of dollars annually on their Service and.
• Helping to promote an Endovascular Laser Treatment for Cardiovascular Physicians to perform in their offices with a great clinical benefit to the patient and financial benefit to the physician and practice.

• In Top 10 Reps thru June 2010.
• Key Member of the Region of the Year 2009.
• Had one of the company’s largest single day sales at $104,000 in December 2009.
• Finished the last two quarters of 2009 at 106% and 108% to plan respectively.
• Successful at working with Gastroenterologists to change their paradigm of Surveillance of Barrett’s Esophagus (a Pre Cancerous Disease) to now Treating and Eradicating this devastating disease.
• Have now successfully implemented a large marketing program with the William Beaumont System to promote the treatment of Barrett’s Esophagus and the use of our HALO Ablation System. Developed local participation in a.

• Successful at cold calling Physician offices to introduce, sell, train and maintain sales on a Neurological Device and Optical Capital Equipment.
• Took an expansion territory that was experiencing massive revenue and testing losses and not only stopped the losses, but increased sales, testing and new units sold.
• Multiple 100+% Achievement Award Winner and finished Q2 2008 at 115% to plan.
• Successfully managed a Distribution Network that helped sell my equipment throughout my Region.
• Developed strong relationships with Physicians & Staff to create loyalty, continued baseline and growing sales.

• Started a new business and after 12 months through cold calling and business networking have established over 30 new accounts including General Motors, Dominos, Ernst & Young, White Cap Events and Columbus Blue Jackets.
• Continually generating new and creative ideas to increase clients’ business through various promotions and marketing.

• Took a territory with a negative cash flow to profitability.
• After spending the first week in my territory pulling all of my products off the shelves, was able to regain market share within 12 months without contracts in place.
• Successful at placement of High Cost Capital Equipment in accounts for IVUS.
• Consistent, significant market share improvement (2001 - 2003).
• Increased sales in territory 134% in 2003.
• Successful launch of groundbreaking technology in 2004.

• Trained medical professionals on product usage both in the O.R. and in the Lab.
• Developed strong hospital relationships with established accounts, as well as converted reluctant accounts.
• Because of my success converting hospital accounts, I was made a New Business Representative in order to convert hospitals that other representatives had failed.
• Rewarded with numerous sales awards, including $2,000,000, $1,500,000, $1,000,000, $500,000 Sales Increase Clubs, Forecast Achievement (1997 - 1999), Divisional Sales Representative of the Year (1998), Competitive.

• Responsible for selling vascular access products into the acute care and hospital environment.
• Consistently over achieving sales goals.
• Made Regional Dealer Manager to travel around the country and create programs with our distributors to stimulate and increase the sale of more products.
• While Regional Dealer Manager, increased overall company sales by 20%.