Accomplished and results-oriented professional with a proven track record of driving strategic marketing initiatives to achieve business objectives within the Healthcare and Life Sciences industry.Notable Accomplishments:- Accomplished in traditional planning, brand, and digital strategy development, as well as engagement planning with a demonstrated record of achieving a 75%+ increase in overall campaign engagement across various projects.- Revolutionised integration of engagement planning (omnichannel) into operations of 8+ companies, including the introduction of social listening as a service.- Delivered an average of 40% increase in campaign effectiveness.- Ensured seamless incorporation into client and in-house projects and established robust internal training and rollout protocols.- Led customer and patient engagement campaigns across EMEA and Global markets, managing accounts ranging from £50,000 to £2.5M.- Drove change management initiatives in diverse Life Science firms, facilitating the integration of engagement planning and execution across EMEA and global brands.- Engineered novel processes, policies, and frameworks within Life Science firms to harmonise omnichannel divisions, resulting in the facilitation of end-to-end campaigns across all brands/TAs and a 30% improvement in cross-functional collaboration.
Listed skills include Concept Development, Digital Strategy, Brand Development, Digital Media, and 21 others.
