Tina Bengtson Email & Phone Number

Amsterdam Area, Netherlands

Interim marketing management and consultancy services within the life science industry. Services include temporary replacement of marketing management positions, development and implementation of omnichannel strategies, (pre) launch preparation and launch execution of new products, assessment of current product strategies and implementation of.

Amsterdam Area, Netherlands

The Stem is a global management consulting firm specialising in Digital customer strategy and experience solutions. The Stem provides Health brands with specialised expertise in digital strategy and innovation, insights & analytics, digital operations and execution support through a “networked consulting” model that draws on the industry's leading talent.

In collaboration with NXT Pharma Marketing Academy I host hands-on multichannel workshops where we design touchpoint flows that can be executed following the workshop. The workshop provides participants with a pragmatic method to finetune strategic approach and develop multichannel touchpoint flows that can be integrated into the annual brandplanning.

Netherlands

Supporting the local team in developing newly established Multichannel Engagement Manager role, co-developing multichannel strategies within the crossfunctional brandplans in addition to providing hands-on support in the development of multichannel deliverables and implementation of new CRM/MA system. Training of customer facing teams.

Malmo, Sweden

During this contract I headed the Nordic marketing team as we relaunched a biologic treatment in psoriasis and prepared the launch of another biologic in atopic dermatitis. In addition, I supported the acceleration of their digital transformation, adopting several new marketing channels throughout the organisation. I was also charged with implementing a.

Republic M! is a digital multichannel communication agency serving clients in the life sciences industry. We deliver our software and services in more than 40 countries worldwide. Our mission is to maximise behavioural change of stakeholders in healthcare through digital interactions. Our communication software and services help clients to change the.

Amsterdam Area, Netherlands

• Following a reorganisation of the European operations, I was asked to lead the marketing team in the newly established affiliate Lundbeck North, consisting of The Netherlands, Sweden, Denmark, Norway, Finland.
• Launch of Brintellix for the treatment of Major Depressive Disorder across the markets reaching some of the highest volume market shares across Europe in Finland, Latvia and Norway.
• Launch of Abilify Maintena for the treatment of Schizophrenia across the markets, reaching the highest volume market shares in Europe in Denmark and Norway
• Optimisation of local Dutch sales and marketing organisation and repositioning of sales campaigns to achieve increased growth
• Successful implementation of new cross-functional and cross- country Brand Team, creating synergies between countries
• Manage a highly successful co-commercialisation with our partner Otsuka in the Nordics

Copenhagen Area, Denmark

• In this role I was charged with the full ownership of the marketing mix from insight generation and global strategy development to overseeing tactical implementation by the affiliates for Azilect for the treatment of.
• Increased revenue growth from low single digit to double digit growth close to End of LifeCycle
• Successful development and roll-out of new Azilect positioning strategy and new campaign in close collaboration with key affiliates
• Commercial lead within idalopirdine (Alzheimer’s disease) Core Project Team focusing on business case development, product positioning and branding (phase II – phase III)
• Successful launch support of Azilect in Australia and Asian markets
• Excellent collaboration with key stakeholders within partner companies Merz and TevaKey Responsibilities:

Copenhagen Area, Denmark

• After working 1.5 years as an international brand manager I was asked to head the Ebixa marketing teamKey Achievements:
• Increased market share development and increased revenue to double digit growth at End of LifeCycle
• Development and implementation of (pre)launch plan and business case (P&L) for line extension project including implementation of repositioning strategy to support entry of possible line extension project
• Successful launch support of Ebixa in China
• Effective communication of key strategic objectives through improved global brand plan format and Strategy Taskforce meetings with key subsidiaries
• End of LifeCycle strategy development

Copenhagen Area, Denmark

• After working in the local Dutch affiliate for 6.5 years I had the opportunity to join the global Ebixa marketing team at our headquartersKey Responsibilities:
• Lead the strategy planning process and development of the global brand plan
• Subsidiary support and guidance in Western and Southern European region
• Member of the international campaign team, providing support to campaign elemanets and responsible for development of promotional materials
• Brand support during meetings and congresses
• Lead Consensus Group meeting on specific behavioural symptom treatment in Alzheimer’s Disease during Springfield symposium in Hong Kong

Amsterdam Area, Netherlands

• In the period 2001 - 2007 I held several medical marketing positions within the local Dutch Lundbeck affiliate, and was part of the local Management Team since 2003.During this period my key achievements were:
• Successful P&R obtained for Ebixa, Lexapro for the treatment of Major Depressive Disorder and Serdolect for the treatment of Schizophrenia
• Medical marketing launch training for sales organization for Ebixa and Lexapro
• Relaunch of Serdolect
• Several product presentations for regional formulary committees resulting in positive recommendationsResponsibilities:
• Medical information Ebixa

Amsterdam Area, Netherlands

• Responsibilities:
• Medical information
• Pricing and Reimbursement
• Legal Affairs
• Regulatory Affairs
• Drug Safety

Amsterdam Area, Netherlands

• Responsibilities:
• Head of Medical Marketing Department
• Pricing and Reimbursement
• Legal Affairs
• Regulatory Affairs
• Drug Safety

Amsterdam Area, Netherlands

• Responsibilities:
• Setting up Regulatory Affairs unit within the subsidiary
• GDP
• From 2002 Medical Adviser for Ebixa

Utrecht Area, Netherlands

• Responsibilities:
• Leading project to update CMC sections in national MA file
• Respiratory and dermatology portfolios

Executive Talent Programme In Collaboration With Lundbeck

Diploma, Managing Medical Product Innovation

Business Administration And Management, General

Education record

Pharmacist, Pharmacy

Activities and Societies: CS Veritas (Bestuur 96-97), Unitas Pharmaceuticorum Post-graduate education

Msc, Pharmacy

Activities and Societies: CS Veritas (Bestuur 96-97) Unitas Pharmaceuticorum