Tina Bengtson Email & Phone Number

Amsterdam Area, Netherlands

Interim marketing management and consultancy services within the life science industry. Services include temporary replacement of marketing management positions, development and implementation of omnichannel strategies, (pre) launch preparation and launch execution of new products, assessment of current product strategies and implementation of repositioning strategies, development/refinement of brand communication strategies.

Amsterdam Area, Netherlands

The Stem is a global management consulting firm specialising in Digital customer strategy and experience solutions. The Stem provides Health brands with specialised expertise in digital strategy and innovation, insights & analytics, digital operations and execution support through a “networked consulting” model that draws on the industry's leading talent.

In collaboration with NXT Pharma Marketing Academy I host hands-on multichannel workshops where we design touchpoint flows that can be executed following the workshop. The workshop provides participants with a pragmatic method to finetune strategic approach and develop multichannel touchpoint flows that can be integrated into the annual brandplanning process.

Netherlands

Supporting the local team in developing newly established Multichannel Engagement Manager role, co-developing multichannel strategies within the crossfunctional brandplans in addition to providing hands-on support in the development of multichannel deliverables and implementation of new CRM/MA system. Training of customer facing teams.

Malmo, Sweden

During this contract I headed the Nordic marketing team as we relaunched a biologic treatment in psoriasis and prepared the launch of another biologic in atopic dermatitis. In addition, I supported the acceleration of their digital transformation, adopting several new marketing channels throughout the organisation. I was also charged with implementing a new way of working cross-functionally across the different brands. This contract was extended several times and part of this contract was filled as a Brand Lead and local operational lead of the cross-functional in-field teams in Denmark and Sweden.

Republic M! is a digital multichannel communication agency serving clients in the life sciences industry. We deliver our software and services in more than 40 countries worldwide. Our mission is to maximise behavioural change of stakeholders in healthcare through digital interactions. Our communication software and services help clients to change the behaviour of their customers through effective customer journeys. We translate new communication technologies into business outcomes for the life sciences industry.

Amsterdam Area, Netherlands

Following a reorganisation of the European operations, I was asked to lead the marketing team in the newly established affiliate Lundbeck North, consisting of The Netherlands, Sweden, Denmark, Norway, Finland, Lithuania, Latvia, Estonia and Iceland. In this role I was charged with managing both the cluster marketing team and the local Dutch sales and marketing organisation.Key Achievements:• Launch of Brintellix for the treatment of Major Depressive Disorder across the markets reaching some of the highest volume market shares across Europe in Finland, Latvia and Norway.• Launch of Abilify Maintena for the treatment of Schizophrenia across the markets, reaching the highest volume market shares in Europe in Denmark and Norway • Optimisation of local Dutch sales and marketing organisation and repositioning of sales campaigns to achieve increased growth • Successful implementation of new cross-functional and cross- country Brand Team, creating synergies between countries• Manage a highly successful co-commercialisation with our partner Otsuka in the Nordics• Maintained high levels of engagement and employee satisfaction despite substantial reductions in headcount since 2013Key Responsibilities:• Deliver on agreed operational and financial targets• Lead and develop team members and ensure high performance team is in place• Ensure successful launch of new products and maximise potential of existing portfolio through first class launch plans and effective execution of agreed activities• Ensure close cooperation with the Affiliates Country Managers and sales teams• Business Case development (P&L) and ongoing profitability analyses of both potential new compounds and existing products for the entire affiliate

Copenhagen Area, Denmark

In this role I was charged with the full ownership of the marketing mix from insight generation and global strategy development to overseeing tactical implementation by the affiliates for Azilect for the treatment of Parkinson’s Disease and Ebixa for the treatment of Alzheimer’s Disease.Key Achievements:• Increased revenue growth from low single digit to double digit growth close to End of LifeCycle • Successful development and roll-out of new Azilect positioning strategy and new campaign in close collaboration with key affiliates• Commercial lead within idalopirdine (Alzheimer’s disease) Core Project Team focusing on business case development, product positioning and branding (phase II – phase III)• Successful launch support of Azilect in Australia and Asian markets• Excellent collaboration with key stakeholders within partner companies Merz and TevaKey Responsibilities:• Continuous development of competitive short-, medium- and long-term global commercial strategies to optimize sales and profitability of Ebixa and Azilect• Planning, implementation and supervision of commercial strategy, activities and tools to support Affiliates to grow the business and optimise sales• Engage with affiliates to review strategy implementation and performance and agree on follow-up and required support• Support quarterly business review process with VP for Commercial Operations• Explore opportunities for LCM activities• Lead the global marketing teams supporting Azilect and Ebixa, focus on talent management

Copenhagen Area, Denmark

After working 1.5 years as an international brand manager I was asked to head the Ebixa marketing teamKey Achievements: • Increased market share development and increased revenue to double digit growth at End of LifeCycle• Development and implementation of (pre)launch plan and business case (P&L) for line extension project including implementation of repositioning strategy to support entry of possible line extension project• Successful launch support of Ebixa in China• Effective communication of key strategic objectives through improved global brand plan format and Strategy Taskforce meetings with key subsidiaries • End of LifeCycle strategy development • Successful collaboration with key stakeholders within partner companies Merz and ForrestKey Responsibilities: • Planning, implementation and supervision of commercial strategy, activities and tools to support Affiliates to grow the business and optimise sales• Optimise sales by identifying and implementing activities to support continued growth in expanding markets• Engage with affiliates to review strategy implementation and performance and agree on follow-up and required support• Conduct quarterly business review meetings with director of global marketing and participation in Annual Budget Process• Contribute to LoE Project focusing on product enhancements and other value enhancements

Copenhagen Area, Denmark

After working in the local Dutch affiliate for 6.5 years I had the opportunity to join the global Ebixa marketing team at our headquartersKey Responsibilities:• Lead the strategy planning process and development of the global brand plan• Subsidiary support and guidance in Western and Southern European region• Member of the international campaign team, providing support to campaign elemanets and responsible for development of promotional materials• Brand support during meetings and congresses• Lead Consensus Group meeting on specific behavioural symptom treatment in Alzheimer’s Disease during Springfield symposium in Hong Kong

Amsterdam Area, Netherlands

In the period 2001 - 2007 I held several medical marketing positions within the local Dutch Lundbeck affiliate, and was part of the local Management Team since 2003.During this period my key achievements were:• Successful P&R obtained for Ebixa, Lexapro for the treatment of Major Depressive Disorder and Serdolect for the treatment of Schizophrenia• Medical marketing launch training for sales organization for Ebixa and Lexapro• Relaunch of Serdolect • Several product presentations for regional formulary committees resulting in positive recommendationsResponsibilities:• Medical information Ebixa• Product Management Serdolect• Pricing and Reimbursement• Compliance and Legal Affairs• Regulatory Affairs• Drug Safety• GDP (Good Distribution Practice)

Amsterdam Area, Netherlands

Responsibilities:• Medical information• Pricing and Reimbursement• Legal Affairs• Regulatory Affairs• Drug Safety• GDP

Amsterdam Area, Netherlands

Responsibilities: • Head of Medical Marketing Department• Pricing and Reimbursement• Legal Affairs• Regulatory Affairs• Drug Safety• GDP

Amsterdam Area, Netherlands

Responsibilities:• Setting up Regulatory Affairs unit within the subsidiary• GDP • From 2002 Medical Adviser for Ebixa

Utrecht Area, Netherlands

Responsibilities:• Leading project to update CMC sections in national MA file• Respiratory and dermatology portfolios

Executive Talent Programme In Collaboration With Lundbeck

Diploma, Managing Medical Product Innovation

Business Administration And Management, General

Education record

Pharmacist, Pharmacy

Activities and Societies: CS Veritas (Bestuur 96-97), Unitas Pharmaceuticorum Post-graduate education

Msc, Pharmacy

Activities and Societies: CS Veritas (Bestuur 96-97) Unitas Pharmaceuticorum