Amy Lee Email & Phone Number

Taiwan

Consumer product retail business handling, covering both Marketing and Sales role to handle overall marketing campaigns, communication tactics, manage key accounts including physical and online retailers and watch over product sell-in number in order to meet sales quotas.• Create and implement regular promotion programs, monitor marketing collaterals’ designs and productions and also define the right communication media such as Print, eDM, website, banner in order to well-delivered the… Show more Consumer product retail business handling, covering both Marketing and Sales role to handle overall marketing campaigns, communication tactics, manage key accounts including physical and online retailers and watch over product sell-in number in order to meet sales quotas.• Create and implement regular promotion programs, monitor marketing collaterals’ designs and productions and also define the right communication media such as Print, eDM, website, banner in order to well-delivered the campaign messages• Host major IT shows in Taiwan such as Spring IT Show, Appliance Show and ITmonth to create both brand awareness and sales push • Manage key accounts including TK3C, Sunfar, 3Well, PChome and Yahoo and three promoters (retail rounders) to ensure healthy sell-through number and appropriate POSM displayed in retail shops Show less

Developed marketing strategy for consumer product and implemented marketing initiatives to assist sales person to meet the target. Also served as main contact window for Advertising and Media planning for both consumer and commercial products• Planned consumer marketing activities and sales promotion programs• Collaborated with both advertising agency and media agency to work out the campaigns and to allocate annual budgets and expenses • Host major IT shows in Taiwan such as Spring… Show more Developed marketing strategy for consumer product and implemented marketing initiatives to assist sales person to meet the target. Also served as main contact window for Advertising and Media planning for both consumer and commercial products• Planned consumer marketing activities and sales promotion programs• Collaborated with both advertising agency and media agency to work out the campaigns and to allocate annual budgets and expenses • Host major IT shows in Taiwan such as Spring IT Show, Appliance Show and ITMonth to create both brand awareness and sales push. Also handled yearly channel conferences for commercial product segment Show less

Taiwan

Initiated the design and execution of effective IMC (Integrated Marketing Communication) campaigns for Inventec branding projects. • Collaborated with advertising agency to create Inventec CIS guidelines including company logo, document layout regulation and brochure format samples• Planned and executed corporate branding PR event such as 2004 Inventec 30th Anniversary Memorial Concert, from venue decoration, marketing materials communication, media invitation and news release… Show more Initiated the design and execution of effective IMC (Integrated Marketing Communication) campaigns for Inventec branding projects. • Collaborated with advertising agency to create Inventec CIS guidelines including company logo, document layout regulation and brochure format samples• Planned and executed corporate branding PR event such as 2004 Inventec 30th Anniversary Memorial Concert, from venue decoration, marketing materials communication, media invitation and news release creation• Created company profile book and product brochures for sales team to utilize• Collaborated with design house to re-construct company website, PIC for website content review, structure planning and layout communication• Handled B2B tradeshow communication covering 2005 CTIA, San Francisco/2006 CES, Las Vegas/3GSM, Barcelona. Planned major CRM activities including HP Half-year gathering /TOSHIBA meeting/Samsung delegation visit Show less

Taiwan

Followed-up the tasks assigned during Internship in NI HQ. Developed activity schedules for seminar and tradeshows and determined the leads goals as well as achieve the target within planned budgets• Planned and executed DAQ Roadshow in Taipei, Taoyuan, Hsinchu, Taichun, Tainan and Kaohsiung with total 700 attendees, ETT roadshow with 380 total attendees

Austin, Texas Area

Intern in International Marketing Division (2004/8-2005/2)Facilitated data tracking and reporting for marketing leads generation in International Marketing Division. Served as the communication bridge between NI HQ marketing team and regional (Taiwan) marketing team to ensure most marketing activities/initiatives were well-delivered and localized• Monitored ad placement, PR exposures and SEO results and prepared reports for regular sales funnels tracking• Co-worked with… Show more Intern in International Marketing Division (2004/8-2005/2)Facilitated data tracking and reporting for marketing leads generation in International Marketing Division. Served as the communication bridge between NI HQ marketing team and regional (Taiwan) marketing team to ensure most marketing activities/initiatives were well-delivered and localized• Monitored ad placement, PR exposures and SEO results and prepared reports for regular sales funnels tracking• Co-worked with design team, event team and product marketing team to gather useful information for Taiwan marketing team to do localization Show less

Taiwan

Planned and implemented public relations event and promotion campaigns for clients • Handled product launch conferences or regular news releases exposures covering Chili’s , Royal Host, Le Meridien • Facilitated AVON press conference, Up2U Cosmetics Launch Party, Double A product launch conference and Samsung Mobile Phone product launch

Master Of Arts, Advertising

• Concentration in Sports Branding, examine the branding strategy related to sports teams and athletes, defined the essence of celebrity.

Bachelor Of Arts, Sociology

Summer Course, Media