Aim Films is a full-service creative agency devoted to visual innovation and storytelling.We bring ideas to life, from concept to completion, across all media channels, for maximum creative and strategic impact. Our community of talent hail from every corner of the globe and continuously work with the world’s biggest brands. We hand pick the right team for each project to ensure it achieves its goals and exceeds our client’s expectations. We believe in developing relationships that last, and being a trusted creative partner. We bring experience, creativity, passion, value and great energy to every project.Clients: Emirates Airline, ADNOC, Mubadala Investment Company, Unilever, Bulgari, National Geographic, Emirates Red Crescent, ADGM, Crown Prince Court, Expo 2020 and more.www.aimfilms.com

Led the development of Nikon’s product videos for the Nikon 1, D3200 and D600 cameras with teams of strategic thinkers, creatives and technologists. Created budgets and schedules, managed approvals, SOW, and technical development with internal teams, clients and third party vendors.• Acted as primary client contact throughout project lifecycle.

Project managed the production of broadcast TV and digital content for Emirates Airlines ‘Hello Tomorrow’ global brand campaign. • Produced and co-directed Emirates ‘Share a Smile’ online campaign, a microsite with original video content localized in 14 languages.• Produced Emirates “Anthem” global TVC, 30-day around the world shoot.• Produced Emirates ‘Hello Tomorrow’ sonic.

Producer / project manager for the Gucci Guilty fragrance digital campaign for Proctor & Gamble/ Gucci. This included campaign microsite, social networking sites, e-mail and newsletter campaigns, iPad application, digital banners and online competitions.• Initiated project plans including strategy, scope, budgets, scheduling, allocating resources anddefining milestones.• During production, acted as primary client contact.• Communicated effectively with creative, designers, programmers, media and client by bridging gaps and alerting teams of critical milestones and deadlines.

Managed the creative and technical teams in the development and delivery of broadcast TV, digital and integrated brand campaigns. This included leading the entire production lifecycle; from initial concept, planning, scoping and budgeting through to team building, management and delivery. Worked in conjunction with creatives, account executives, clients and outside suppliers. Handled numerous projects simultaneously with tight budgets and deadlines in fast-paced environments. Clients include: Emirates Airlines, Proctor & Gamble, Kellogg’s, General Motors, Phillip Morris, Grohe, Aspire Sports Academy, Oasis Water, Abu Dhabi Islamic Bank, Jazeera Airways.• Successfully produced “Meet Dubai,” Emirates Airlines’ integrated global ad campaign. The fourteen 120, 60 and 30-second spots, directed by four-time Emmy winner Michael Noval and filmed in documentary style, was broadcast worldwide and translated into 8 languages (viewed by over 12 million people in Europe and 3.5 million in Asia). Awarded the 2010 MENA Integrated Plurimedia.