As the Marketing Engineering Lead, I bridge the gap between technical solutions and marketing strategy, focusing on optimizing infrastructure to enhance Upshift’s growth initiatives. This role centers around deploying data-driven approaches and automation that scale marketing efforts.- Technical Innovation in Marketing: Develop and implement sophisticated workflows within HubSpot, Customer.io and other integrated platforms, boosting Upshift’s capacity for high-quality, efficient customer engagements.- Cross-Functional Leadership: Collaborate with IT, product, and analytics teams to integrate cutting-edge marketing solutions, from automation enhancements to process improvements, elevating team efficiency and performance.- Operational Scalability: Spearheaded projects to automate lead nurturing, data enrichment, and segmentation, ensuring that Upshift’s marketing operations are robust and adaptable to rapid growth.- Data-Driven Campaigns: Lead the engineering of analytics systems to track KPIs, using real-time data for campaign optimization, and enabling Upshift to meet and exceed quarterly performance goals consistently.- Process Optimization: Innovate with continuous process improvements, reducing workflow redundancies and ensuring that Upshift’s marketing tech stack is leveraged for peak performance.

In my role as Marketing Operations Lead at Upshift, I drive operational excellence through innovative lead generation and funnel optimization. My focus is on scaling and refining both B2B and B2C marketing processes to deliver tangible growth and efficiency.- Cost-Effective Lead Generation: Devised and executed a lead management strategy that reduced B2C Customer Acquisition Costs (CAC), significantly increasing ROI.- End-to-End Automation: Led the development of marketing automation systems, leveraging platforms like HubSpot and Customer.io, resulting in streamlined customer journeys and improved conversion rates.- Team Leadership: Supervise and mentor a high-performing team, fostering skill growth in marketing automation, data analysis, and project execution, all aligned with Upshift’s global objectives.- Advanced Analytics: Created comprehensive dashboards using Google Data Studio and HubSpot to monitor funnel performance, enabling data-informed decisions that drive campaign success.- High-Impact Campaigns: Oversaw global campaigns across Google Ads, Meta Ads, and LinkedIn Ads, managing robust ad budget to maximize engagement and lead quality across over 100,000 B2B prospects.

At Magellan Digital Solutions, I lead a team dedicated to empowering brands with tailored digital marketing strategies and robust marketing automation solutions. We specialize in end-to-end digital transformation, helping companies increase brand visibility, enhance customer engagement, and drive measurable growth.- Strategic Consulting: Develop customized strategies that blend data-driven insights with innovative approaches in SEO, paid advertising, and content marketing, driving increased brand engagement and growth.- Lead Management & Automation: Implement sophisticated marketing automation processes, optimizing lead generation and nurturing for a streamlined customer journey. Skilled in platforms including HubSpot, Customer.io, and Salesforce.- Performance Analytics: Build and manage detailed analytics dashboards with tools like Google Data Studio and HubSpot, offering clients transparency into their campaign performance and actionable insights for future initiatives.- High-Impact Campaigns: Drive B2B and B2C campaigns across Google, Meta, and LinkedIn, achieving measurable improvements in acquisition costs and conversion rates.- Client Relations & Retention: Prioritize collaborative client relationships with a 95% retention rate, continuously delivering results that support our clients' unique objectives and market positioning.

I've founded and ran an premium jewellery brand e-commerce, where I found the love for marketing.