Hubert Witkowski Email & Phone Number

Wrocław, Pl

Ohio, Stany Zjednoczone

As the Marketing Engineering Lead, I bridge the gap between technical solutions and marketing strategy, focusing on optimizing infrastructure to enhance Upshift’s growth initiatives. This role centers around deploying data-driven approaches and automation that scale marketing efforts.- Technical Innovation in Marketing: Develop and implement sophisticated workflows within HubSpot, Customer.io and other integrated platforms, boosting Upshift’s capacity for high-quality, efficient customer engagements.- Cross-Functional Leadership: Collaborate with IT, product, and analytics teams to integrate cutting-edge marketing solutions, from automation enhancements to process improvements, elevating team efficiency and performance.- Operational Scalability: Spearheaded projects to automate lead nurturing, data enrichment, and segmentation, ensuring that Upshift’s marketing operations are robust and adaptable to rapid growth.- Data-Driven Campaigns: Lead the engineering of analytics systems to track KPIs, using real-time data for campaign optimization, and enabling Upshift to meet and exceed quarterly performance goals consistently.- Process Optimization: Innovate with continuous process improvements, reducing workflow redundancies and ensuring that Upshift’s marketing tech stack is leveraged for peak performance.

Ohio, Stany Zjednoczone

In my role as Marketing Operations Lead at Upshift, I drive operational excellence through innovative lead generation and funnel optimization. My focus is on scaling and refining both B2B and B2C marketing processes to deliver tangible growth and efficiency.- Cost-Effective Lead Generation: Devised and executed a lead management strategy that reduced B2C Customer Acquisition Costs (CAC), significantly increasing ROI.- End-to-End Automation: Led the development of marketing automation systems, leveraging platforms like HubSpot and Customer.io, resulting in streamlined customer journeys and improved conversion rates.- Team Leadership: Supervise and mentor a high-performing team, fostering skill growth in marketing automation, data analysis, and project execution, all aligned with Upshift’s global objectives.- Advanced Analytics: Created comprehensive dashboards using Google Data Studio and HubSpot to monitor funnel performance, enabling data-informed decisions that drive campaign success.- High-Impact Campaigns: Oversaw global campaigns across Google Ads, Meta Ads, and LinkedIn Ads, managing robust ad budget to maximize engagement and lead quality across over 100,000 B2B prospects.

At Magellan Digital Solutions, I lead a team dedicated to empowering brands with tailored digital marketing strategies and robust marketing automation solutions. We specialize in end-to-end digital transformation, helping companies increase brand visibility, enhance customer engagement, and drive measurable growth.- Strategic Consulting: Develop customized strategies that blend data-driven insights with innovative approaches in SEO, paid advertising, and content marketing, driving increased brand engagement and growth.- Lead Management & Automation: Implement sophisticated marketing automation processes, optimizing lead generation and nurturing for a streamlined customer journey. Skilled in platforms including HubSpot, Customer.io, and Salesforce.- Performance Analytics: Build and manage detailed analytics dashboards with tools like Google Data Studio and HubSpot, offering clients transparency into their campaign performance and actionable insights for future initiatives.- High-Impact Campaigns: Drive B2B and B2C campaigns across Google, Meta, and LinkedIn, achieving measurable improvements in acquisition costs and conversion rates.- Client Relations & Retention: Prioritize collaborative client relationships with a 95% retention rate, continuously delivering results that support our clients' unique objectives and market positioning.

I've founded and ran an premium jewellery brand e-commerce, where I found the love for marketing.

Master'S Degree, E-Business

Bachelor'S Degree, Electrical Engineering