Eugene Hu Email & Phone Number

Leading member of the Ledger Brand & Communications team, guiding both strategy and execution for the brand's culture marketing arm.•⁠ ⁠Responsible for launching new product lines and cultivated strategic partnerships with Sotheby's, Nike, Fendi, and other top-tier brands, leading to global recognition and driving over $10 bn in earned media impressions •⁠ ⁠Championed Ledger’s brand evolution by collaborating with Key Opinion Leaders (KOL) across various industries such as art, music, fashion, sports, and gaming.•⁠ ⁠Spearheaded omni-channel placements of the Ledger Nano, including showcases at key cultural moments such as The Met Gala, Coachella, Art Basel and WWE’s Wrestlemania•⁠ ⁠Played a pivotal role in Ledger's experiential marketing plan, notably contributing to the success of two world class level keynote events known as Ledger Op3n. The 2022 Ledger Op3n in Paris was a landmark moment for the company, raising its profile to considerable new heights.

Drove social and cultural resonance through a multi-dimensional marketing approach, with a mission to increase boba's relevance to the world• Identified strong trends to handcraft unique collaborations and experiential marketing activations with brands such as 88rising, Bape, and Maison Kitsuné to elevate Boba Guys’ cultural impact and social relevance. • Launched the partnerships market in Asia and expanded the brand’s retail presence into Japan through extensive market research informed by consumer data and insights.• Directed overall execution and branding strategy for "The Boba Book” published by Penguin Random House to bring the culinary phenomenon that is boba to a new audience.• Hired specifically to foster an engaging and transparent company culture through employee retreats, workshops, and mentorship

Go-to lead on projects that called for a strategist with a finger on the pulse of youth culture. • Created Hypebeast’s experiential analysis to develop a future-forward blueprint for consumer events and activations. • Focused the adidas originals re-launch of its legacy Rivalry shoe to target a new generation of sneaker consumers.• Developed a high-profile athlete pitch and positioning strategy for a new signature basketball sneaker line. • Partnered with non-profit initiative #MakeNoiseToday and top influencers to build an integrated communications plan to raise awareness for the challenges that Asian Americans face.

New York, Ny

Scaled and sold a Vendy Award-winning Taiwanese shaved snow frozen dessert concept.• Initiated the merger of Wooly’s and Boba Guys and guided the partnership through the acquisition stages. • Conducted market and trend analysis of industry leaders in Asia and the U.S. leading to an overhaul of retail, R&D, and sourcing strategies.• Designed and rolled out a unified graphic system across all assets including the website, packaging, retail layouts, and uniforms. • Collaborated with brands such as Food Network, Viacom and Bacardi to develop focused event activations to drive product awareness among NY foodies and millennials.

New York, Ny

Managed Menswear Ready-to-Wear and Runway business across North America, Latin America, and e-commerce. • Aligned with buying teams to create a "One Brand, One Vision” merchandising strategy. • Executed 360 initiatives and runway shows by working cross-functionally with buying and planning groups. • Worked closely with the internal strategy team to implement a new buying system based on retail floor plans.• Performed nationwide site visits to present product knowledge of seasonal lines and to monitor retail business strategies.

New York, Ny

Oversaw fashion allocations and consolidations within the Menswear Ready-to-Wear and Runway division.• Introduced and grew the new Tailoring Pilot Program which showed a 160% YoY growth of suit sales.• Owned and grew strategic partnerships for the brand with Floyd Mayweather, The Oscars, and the Met Gala. • Promoted to Menswear Buyer after bringing in a company best +20% YoY growth within the Menswear division in 2012.

Education record

Kyoto Consortium Of Japanese Studies

Education record