Eugene Hu Email & Phone Number

• Leading member of the Ledger Brand & Communications team, guiding both strategy and execution for the brand's culture marketing arm.
• ⁠ ⁠Responsible for launching new product lines and cultivated strategic partnerships with Sotheby's, Nike, Fendi, and other top-tier brands, leading to global recognition and driving over $10 bn in earned media.
• ⁠ ⁠Championed Ledger’s brand evolution by collaborating with Key Opinion Leaders (KOL) across various industries such as art, music, fashion, sports, and gaming.
• ⁠ ⁠Spearheaded omni-channel placements of the Ledger Nano, including showcases at key cultural moments such as The Met Gala, Coachella, Art Basel and WWE’s Wrestlemania
• ⁠ ⁠Played a pivotal role in Ledger's experiential marketing plan, notably contributing to the success of two world class level keynote events known as Ledger Op3n. The 2022 Ledger Op3n in Paris was a landmark moment.

• Drove social and cultural resonance through a multi-dimensional marketing approach, with a mission to increase boba's relevance to the world
• Identified strong trends to handcraft unique collaborations and experiential marketing activations with brands such as 88rising, Bape, and Maison Kitsuné to elevate Boba Guys’ cultural impact and social relevance.
• Launched the partnerships market in Asia and expanded the brand’s retail presence into Japan through extensive market research informed by consumer data and insights.
• Directed overall execution and branding strategy for "The Boba Book” published by Penguin Random House to bring the culinary phenomenon that is boba to a new audience.
• Hired specifically to foster an engaging and transparent company culture through employee retreats, workshops, and mentorship

• Go-to lead on projects that called for a strategist with a finger on the pulse of youth culture.
• Created Hypebeast’s experiential analysis to develop a future-forward blueprint for consumer events and activations.
• Focused the adidas originals re-launch of its legacy Rivalry shoe to target a new generation of sneaker consumers.
• Developed a high-profile athlete pitch and positioning strategy for a new signature basketball sneaker line.
• Partnered with non-profit initiative #MakeNoiseToday and top influencers to build an integrated communications plan to raise awareness for the challenges that Asian Americans face.

New York, NY

• Scaled and sold a Vendy Award-winning Taiwanese shaved snow frozen dessert concept.
• Initiated the merger of Wooly’s and Boba Guys and guided the partnership through the acquisition stages.
• Conducted market and trend analysis of industry leaders in Asia and the U.S. leading to an overhaul of retail, R&D, and sourcing strategies.
• Designed and rolled out a unified graphic system across all assets including the website, packaging, retail layouts, and uniforms.
• Collaborated with brands such as Food Network, Viacom and Bacardi to develop focused event activations to drive product awareness among NY foodies and millennials.

New York, NY

• Managed Menswear Ready-to-Wear and Runway business across North America, Latin America, and e-commerce.
• Aligned with buying teams to create a "One Brand, One Vision” merchandising strategy.
• Executed 360 initiatives and runway shows by working cross-functionally with buying and planning groups.
• Worked closely with the internal strategy team to implement a new buying system based on retail floor plans.
• Performed nationwide site visits to present product knowledge of seasonal lines and to monitor retail business strategies.

New York, NY

• Oversaw fashion allocations and consolidations within the Menswear Ready-to-Wear and Runway division.
• Introduced and grew the new Tailoring Pilot Program which showed a 160% YoY growth of suit sales.
• Owned and grew strategic partnerships for the brand with Floyd Mayweather, The Oscars, and the Met Gala.
• Promoted to Menswear Buyer after bringing in a company best +20% YoY growth within the Menswear division in 2012.

Education record

Kyoto Consortium Of Japanese Studies

Education record