Hugo Cordero Email & Phone Number

Beaverton, OR, US

Seattle, Washington, US

Menlo Park, CA, US

Seattle, Washington, US

Redmond, Washington, US

Responsible for managing and delivering strategic retail programs that grow the licensed merchandise and video game accessory business and enhance the consumer retail experience with the Nintendo brand, products, and service.

Redmond, Washington, US

• Managed and created all strategic and tactical go-to-market plans to achieve revenue and unit target goals for Xbox games.
• Oversaw product marketing budgets to maximize ROI across media, partnerships, promotions, events and other subsidiary marketing functions.
• Led cross-functional teams to execute integrated plans spanning across retail, PR, promotions, online, events, channel, CRM, LIVE, and media.
• Managed a portfolio of key Xbox 1P and 3P games representing over 2.5 million units and $60 million annually.
• Developed and executed Go-To-Market plans for franchises such as Halo, Tomb Raider, Minecraft, Disney-Pixar, Dead Rising, Forza, Fable, Sea of Thieves, Metro and State of Decay.

Redmond, Washington, US

• Responsible for driving market-share and generating revenue and profit for Microsoft Hardware sold at retail and distribution partners.
• Owned and managed the P&L for a $220 million business – Mouse, Keyboards and Webcams.
• Developed effective sales and marketing strategies and programs so that our retail partners could maximize revenue/profit.
• Managed channel execution by utilizing market share analysis, category trends and performance, revenue/unit forecasting, advertising ROI, in-store execution and merchandising.
• Managed all aspects of our business by closely working with the product group, operations, finance, legal, and sales teams to maximize effectiveness.

Redmond, Washington, US

• Led cross-functional teams to execute integrated go-to-Market campaigns for first party games.
• Developed go-to-market plans for key first party titles that delivered over 3 million units in sales and over $100 million in revenue for the year.
• Delivered key product partnerships with consumer packaged and lifestyle brands such as Kraft, Casio and PUMA to maximize reach and brand awareness.
• Led product integrations with the creation of specific SKUs for retail partners such as Target and Toys R’US.
• Managed product integration and development of added value media opportunities with TV and movie partners.

Redmond, Washington, US

• Developed and executed proprietary consumer events, partnership, sponsorships and promotional programs across the United States.
• Executed partnerships, sponsorships and national radio promotions by successfully collaborating with internal and external cross-functional teams to maximize effectiveness.
• Oversaw implementation of event contracts, managed agency relationships and development and production of creative to ensure results were in-line with company goals.
• Managed budgets, project schedules and timelines which ensured all programs were executed on time and within budget.

Redmond, Washington, US

• Responsible for executing advertising campaigns, sales programs, and partnerships across Latin America, reaching up to 60 million potential customers.
• Managed the relationship with international distributors to deliver the revenue and unit goal by market.
• Managed the implementation and execution of advertising programs and video game shows.
• Successfully managed tie-in promotions and licensing deals with partners such as Frito Lay, Burger King & Pizza Hut.

Redmond, Washington, US

• Key point of contact for all credit and accounting issues for Microsoft subsidiaries and partners in Latin America as well as conducted financial and credit analysis for current and potential partners.
• Analyzed financial statements of potential and current customers and D&B reports to help minimize the risk of doing business in Latin America while maximizing sales.
• Supported team by forecasting sales, handling standby letters of credit and negotiating securities.

Bachelor Of Science - Bs, Business Administration And Management, General

Bachelor Of Applied Science - Basc, Hotel Administration