- Responsible for driving brand communication across ATL, BTL & Digital media channel and collaborating with external partners to deliver disruptive campaigns.- Working on brand repositioning with Ogilvy & Mather to ensure the brand messaging aligns with the current offering, differentiators, and place in the market.- Online and Offline communication with key focus on conveying brand positioning, brand values and ethos.- Working on brand stature by creating branding, advertising and promotional campaigns. - Identifying target audience and curating relevant content ideas.- Lead the execution of marketing campaigns from start to finish, leveraging internal support and driving collaboration.- Day-to-day coordination on projects requiring cross-functional team to ensure marketing and communications tasks are completed within established time frame.- Analyze consumer insights, consumer trends, market analysis, and best marketing practices to build successful strategies.