Jake Brown Email & Phone Number

Battle Ground, WA, US

• Managed day-to-day operations, media strategy, and client communications for a major financial client in credit cards and home loans, overseeing a $70MM annual media budget.
• Oversaw SEM execution, reporting, task delegation to junior team members while serving as the primary client contact
• Led forecasting, CRO testing, communication initiatives with search partners, identified account issues, and drove process improvements.
• Led account in testing and transition toward value-based bidding models
• Proactively devised strategies for SEM market changes and mentored junior team for career growth.

• Managed team, SEM strategy, and process adherence for a financial client with a $55MM/year budget.
• Led account audits and maintained high standards year-round.
• Contributed to strategy with the Senior Director, ensuring execution, KPIs, and client goals were met.

Denver, Colorado, United States

• In addition to Strategist duties
• Spearheaded agency SEM automation and strategy development.
• Implemented automated bid strategies across agency accounts, resulting in a 52% YoY ROAS increase for Q4 2020.
• Collaborated with Google to create internal and external SEM automation management case studies, while mentoring new strategists and updating the Paid Search team on industry trends through a weekly newsletter.

Denver, Colorado

• Oversaw end-to-end paid search management for eCommerce accounts with budgets ranging from $20k to $250k.
• Collaborated with clients to align paid search and shopping strategies with their marketing goals, ranging from CPL reduction to rapid expansion.
• Managed a team of media specialists and coordinators, leading the Cross-Channel SEO/PPC team to optimize search performance.
• Achievements include pioneering real-time bidding strategies, winning company awards for Innovation and Teamwork, and increasing media spend by 42% in Q4 2019.

Seattle, Washington

• Supported two Strategic Account Management teams with a combined FY17 ad spend of ~$100 million for top Bing Ads clients across various industries.
• Partnered with clients and agencies to improve account performance based on specific KPIs through actionable opportunities and targeted strategies.
• Responsibilities included advanced optimization, presenting recommendations to Account Executives and Clients, supporting strategic initiatives, and contributing to projects such as performance forecasting, quarterly.
• Also, part of the Account Coordinator training team, educating new Strategic Account Coordinators and keeping the team informed about product updates.

Seattle, Washington, United States

• Managed account setup, performance monitoring, user management, billing, and optimization, ensuring account health and feature adoption.
• Addressed advertiser issues like high cost per acquisition and low rank through creative problem-solving and the use of tools such as Bing Ads Editor, Bing User Interface, Excel, and Power BI.

Seattle, Washington

• Assisted an Account Director in managing a $3M+ annual revenue portfolio on Marchex’s Call Analytics and Call Marketplace platforms.
• Oversaw diverse client and internal reports, monitored efficiency KPIs, and tracked revenue performance across accounts in various sectors, using SQL to analyze data for growth opportunities and coordinating multi-team.

Seattle, Washington

• Oversaw a portfolio of 50+ small business paid search accounts with monthly budgets ranging from $500 to $5,000, handling all aspects of account management, including initial setup and landing page configuration.
• Contributed to the Advanced Search Optimization Team by conducting research, testing, and sharing knowledge on innovative paid search optimization methods and strategies.

Bachelor Of Science (B.S.), Physics

Activities and Societies: Phi Kappa Sigma, UW League of Astronomers, UW Society of Physics Students, Transfer Interest Group Mentor.

Education record