Heavyweight qual researcher specialising in media, tech and communications. Exploring authentic behaviour to help brands create better experiences.

Lead qual researcher making sense of actual, rather than claimed, consumer behaviour to help businesses.Everybody lies. The truth is rarely in what we say. It lies in what we do. Yet so much market research is based on claimed behaviour, rather than observed behaviour. Watch Me Think was set up to focus on the latter - consumer films, self moderated and made on smartphones, showing their actual behaviour in the moment.From this our clients can develop better products, can bring to life consumer segmentations, can understand the consumer journey and can do what so many claim they want to do, bring the organisation closer to the real consumer. Video can be rubbish if it's not done properly. Which is why we focus on it 100%. We make sure our video image, responses and respondents are of high quality. But we also know that great data (video) is pretty useless without great researchers. I'm part of a team of highly skilled qual researchers at Watch Me Think. We watch a lot of video, analyse what is being said and what is being done. The output is great insights and recommendations that are based on the truth, communicated in a really engaging and compelling way.

RESEARCHConsumer Research & Category OpportunitiesSTRATEGYBrand Planning, Product Innovation, Ideation & InspirationFUTURESTrend Identification & Cultural Insights

Responsible for Mintel's global trends offering, spanning all categories from food & drink to retail, travel and leisure.Head of a team of regional Trends Managers and Trends Analysts based in the UK, US, China, Singapore and Brazil. This team is tasked with making sense of cutting edge consumer trends and guiding brand strategy.Curator of trends and cultural content designed to inspire Creatives, Planners and Brand Managers to create better experiences with products, services and brands.

Spotter, explorer, analyser, sharer and applier of food & drink trends for global brands.Aiming to inspire new thinking by combining numerous sources of information and coordinating global teams to further align brands with the way people are living around the world.

NM Incite is a joint venture between Nielsen and Mckinsey & Company which combines expertise in measurement and management consulting to explore the social media landscape and guide brand strategy. As Research Manager I was responsible for the Social Media Insights and Consultancy team in the UK.

Exploring global FMCG consumer trends and brand activity to inspire and guide new product development and communication.Insights created from a combination of qual and quant consumer research tools, market size data, and new product launch information.Ideation and trend sessions conducted with Planning, Marketing and R&D teams from creative agency, manufacturing and technical companies.

Responsible for highlighting, creating and delivering trends and insights content to inspire and guide new product launches across the Asia Pacific region.Consultancy services covered four key areas - Ideation, Platform Exploration, Brand Audits and New Category Exploration.International conference speaker

Responsible for the agency's Account Planning department, providing research and insight, brand strategy guidance and creative briefing.Close relationship with Creative, Account Handling, Media Planning and New Business teams, working on brand campaign development and pitching for new business.

Qual and quant expertise, specialising in qual for media, digital and creative agencies.Involved in all stages of the research process, from pitching and proposal writing to research design, project management, moderating fieldwork, analysis and debrief.Skilled in a range of qual techniques from traditional groups to co-creation, ethnography and usability testing.

Captured and analysed television ads from around the world to enable brands to view and evaluate global advertsing and guide marketing strategies.