Ian Hare Email & Phone Number

As well as Editorial and Copywriting skills, I'm a qualified, published journalist with considerable brand tone of voice experience. Have a browse around unum.co.uk (most of what you see on there has either been created or edited by me, or passed through my fingers).But, in short(ish), what I can offer businesses or individuals includes:• Delivering content and consultancy for marketing, campaign strategies, propositions and initiatives.• Ownership of tone of voice across all departments and touchpoints including website, customer-facing materials, letters and emails, blog posts, e-books, articles, marketing communications, etc.• Tone of voice training sessions.• Delivery of wide range of writing projects including launch materials, communication suites, case studies, email bulletins, flyers and brochures, internal and external articles, infographic copy, wellbeing materials, social media posts, broker and employer newsletters, video scripts and winning award submissions.• Sourcing and working closely with internal and external partners, providing briefs, copywriting and editorial support. • Working closely with Compliance and Legal teams to ensure all materials are compliant in a heavily-regulated industry.• Editorial and proofreading of third-party materials.

• Multiple examples of delivering content and consultancy for marketing and campaign strategies including Help@hand, Cancer in the Workplace, the integration of National Dental Plan into Unum Dental, Benni, CSR, etc.• Consultancy and creative delivery for the launch of propositions and initiatives such as the Mental Health/Cancer Pathways, Wellbeing Calendar, website rebrand, Can Work, Will Work cancer initiative, UnumOnline etc.• Ownership of Unum’s tone of voice across all departments and touchpoints including website, customer-facing materials, letters and emails, blog posts, e-books, articles, marketing communications, rehab and wellbeing services, medical underwriting and claims communications etc.• Delivering wide range of writing projects including launch materials, communication suites, broker, employer and employee case studies, email bulletins, flyers and brochures, internal and external articles, infographic copy, wellbeing materials, social media posts, broker and employer newsletters, video scripts and winning award submissions.• Working closely with Compliance and Legal teams to ensure all materials are compliant in a heavily-regulated industry. • Providing editorial consultancy across all Marketing teams and across the wider business.

Dorking

I've been working with Unum, a leading employee benefits company, for five years. Working within the Marketing Strategy team, my remit covers the entire company. I'm basically the go-to guy for anything to do with writing, style and tone of voice. From humble beginnings in 2011 writing Marketing materials, I've since embedded a conversational tone of voice throughout the business, rewritten our entire library of system-generated letters to reflect a conversational, jargon-free style, been integral to the rebrand of National Dental Plan to Unum Dental, reworked our digital copy for a website reskin and been part and parcel of a number of Sales Campaigns.Other business as usual stuff includes writing and editing marketing material, and a range of content for our two digital platforms - unum.co.uk and clive.unum.co.uk, along with contributing to our US-based sister company, Colonial Life.In short, if it needs writing or editing or critiquing - or someone needs writing training, I'm your man. My previous experience includes brand tone of voice working for a writing agency, and I'm also a qualified journalist. Outside of that, I've been known to appear as an extra in the odd film and TV show. Luther, Downtown Abbey, The Iron Lady, The Invisible Woman, The Crown... I could go on - and frequently do. My biggest claim to fame? Ad-libbing with Sir Christopher Lee in front of Martin Scorsese. I may have that engraved on my headstone.

After a stint getting in the way of stars at the BBC‚ I turned to business writing with the Burton Morris writing consultancy.I've worked with the Customer Service and Executive teams at Sainsbury’s‚ rewritten letters for British Airways and Phones 4U‚ edited Lloyds TSB material for tone of voice and submitted pack copy for the launch of Squeezy Marmite. I still can’t understand why the haiku that ended ‘gladden my sandwich’ wasn’t chosen.I became a qualified journalist in 2008. My work has been seen online for Eurosport, and in a number of local and national publications - including FC Business‚ Fair Game and FourFourTwo.