An award-winning creative director, Ian has a rich background in “figuring it out” for brands using intelligent design across all media. Drawing on his instinctive ability to be strategic, insightful and conceptual, he has successfully created logos, websites, videos, brochures and integrated marketing campaigns for numerous leading brands. Ian recognizes that every brand communicates differently with its audience, and serves as a valuable resource by regularly consulting on all aspects of business including new product development, sales strategy and growth planning. Ian helps brands of all sizes that have a passion and a clear, defined purpose. He believes that to be a leader in your category, brands always have to think like a challenger. In his own words, “What I love about design is that it can help you take a complex concept and turn it into a simple, easy-to-understand message.” Above all, Ian strives for solutions that are inspired, innovative, relevant and authentic. He knows that if it’s not creative, it won’t be noticed. If it’s not relevant, it won’t be engaging. And if it’s not authentic, everyone will know.