Cross-disciplinary brand designer with 25 years experience in the creative industry. At home creating or managing complex branding systems and designing innovative, service-oriented websites. Much of my work over the last decade has involved repositioning large cultural institutions and SMEs in the context of rapidly shifting customer expectations, changes of leadership or digitalisation.From 2020–2023 I was Senior Lead Designer at the Supreme Committee for Delivery (SC) and Legacy, the host-country organisation implementing the FIFA World Cup Qatar 2022™. I held an operative role within the SC’s design team, delivering projects for three separate business entities, often on very short timelines. I oversaw design-related aspects of in-house projects from conception to production, guided and advised external creative agencies, and also mentored younger members of the team.I am co-founder and former creative lead at the Berlin design consultancy State (now State Productions GmbH). I am also a former partner at renowned design studio Blotto Design in Berlin. In short: a restless creative who is energised by long walks in nature, big cities and remote villages, electronic music and good books.