As an accomplished professional in project management, strategic marketing, and branding, I have a proven track record of success in leading product development, implementing design concepts, and optimizing profitability in the property industry. I excel in identifying and executing business optimization strategies to drive growth and maximize revenue.In my role as a project lead, I have successfully orchestrated the planning and execution of new launches and phases, conducting feasibility studies on potential landbanks and leveraging market sentiment to optimize profitability. I have also played a key role in product design, from conceptualization to execution, ensuring the delivery of high-quality offerings that meet market demands.Additionally, I have been instrumental in developing business plans, fostering strategic partnerships, and managing townships, demonstrating my ability to drive holistic project success. My strengths in strategic and project marketing have allowed me to analyze data, develop targeted strategies, and optimize advertising and promotion channels to reach specific markets effectively. I have spearheaded brand reconciliation and re-branding campaigns for international projects, with a specific focus on Vietnam, Australia and the UK resulting in increased visibility and market penetration.Furthermore, my expertise extends to branding and marketing communication, through a combination of ATL, BTL, and TTL campaigns, I have achieved an increase visibility for the product offerings, leveraging publications, events, branding, and sales campaigns to drive engagement and project implementation.Overall, I bring a comprehensive skill set encompassing project management, strategic marketing, and branding, enabling me to deliver exceptional results and drive business growth in the property industry.

My role in People'n Rich-H is to oversee a Business Unit that handles accounts ranging from FMCG to Automotive. Liaising with internal departments that include Media, Creative and Production my job scope is to ensure smooth and quality management of my Business Unit's portfolio and to also grow the business organically.Client portfolio includes;- VITAGEN- MARIGOLD Milk- FUMAKILLA- Subway- MASSIMO - HITACHI- FUJIFILM- UOB - Affin Bank- Weststar Maxus

My role at In2 Marketing is the brand custodian for a large IT MNC in Malaysia. My job scope is focused on the Commercial sector responsible for activation and events for internal and partner stakeholders. Organisation of pre-proposals, execution and post event analysis are part of the daily tasks that I do. Creative concepts for new ideas and methods to run events are also required of me and my team. Working closely with my Client and their partners, it is also the agency's task to deliver and manage expectations for various projects at hand.

I secured a job at Ellipsis prior to my return to Malaysia from Melbourne. Ellipsis is a full fledged 360 Advertising agency that specialised in Property Development. My role consists of general management of the Account Management and Business, as well as assisting my Director in the general operations of the company. All accounts are placed under me with certain key accounts being serviced by me and the assistance of my team. Notable achievements in the past 2 years include the collection of incurred debt by former clients to 70% of it being collected as well as surpassing the previous year's total revenue by 48%.

Imaginarium Advertising is located in Melbourne, Australia. I secured this job shortly after completion of my Degree. My role in Imaginarium was to handle and service key accounts as well as Business Development to bring in sales. Notable achievement during my time was the increase brand exposure of a new client which has just opened in Australia, Pappa Rich. We had managed to boost its sales and attract key target audience as well as expand to new potential markets. After 12 months, the client had managed to expand to 4 different branches/locations around Melbourne which was in par with their goals.I also managed to secure sales of above the targetted KPI by 20% which was done by keeping a professional yet close relationship with the clients.