Ian Bryant Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Key interface with Ferrero marketing, category and retail activation teamsManage NZ point of sale displays required for key events, including forecasting and customising for the NZ market from Australian lead developmentDevelop product launch and promotion execution expectations and monitor with the field team, followed by reporting results to NZ and Australian managementProvide trade marketing support tools from concept design to printing and distributingManage relationships and reporting with AC NielsonProject manage the development and implementation of a new field sales system, Opmetrix (previously SalesLink), including training of staff and refining of processesBespoke reporting using SAP BW software to improve business awareness of performance and trends in ex-factory sales, also providing tools for the field team and NAM's to utilise when presenting to customersSupport for the Ferrero National Business ManagerPlan media and marketing support for key projects, including TVC, print and movie events

London, United Kingdom

Producing accurate and targeted campaign customer lists using Alterian CRM Database for national and international marketing campaignsAd hoc analysis providing insights into campaign effectiveness and general business performanceLiaising with multiple marketing teams and managing heavy demand over peak periods to ensure campaign schedules are metSupporting campaign design teams across the business and providing guidance on customer selection criteriaWriting a job manual for future CRM Database Executives to use in training

London, United Kingdom

Successfully managed the Argos account, globally Binatone’s largest, and several tier 2 accounts during recruitment and handover period (Robert Dyas, Homebase and B&Q)Introduction of many new products into the market across multiple categories, from product development phase through to proposal, pricing and deliveryHitting budget targets during a period of market declineSolely responsible for management of stock forecasting to ensure all demand is servicedPromotional support planning to reflect performance, market conditions and ensure sales and profit were maximisedSecured several multi-million pound contracts for product supply across several consumer electronics categoriesLiaising with and presenting to retailers at all levels, including senior management and working closely on a daily basis with Binatone’s Managing DirectorInvolvement in bespoke product development to innovate and capture new market opportunitiesMentoring and training new staff members including Account Manager and Marketing Analyst

Increasing the organisations awareness of market surroundings and activity through the use of various tools including market research and sales, stock and pricing analysisManaging forecasting and stock control for the Argos account (the companies largest account) Designing advertising space in the Argos catalogueDesigning and implementing new sales and stock analysis tools, which are now widely used across the businessWorking closely with all major customer accounts, including Argos, ASDA, Tesco and Dixons

In this role I carried out company performance analysis, sales forecasting, inventory control, product launch management, and branch network analysis. I devised and implemented sales and marketing strategies for growing revenue and margin in key areas. In conjunction with my Marketing Analyst role, I was involved in category management through supplier relationship management and setting pricing structures on a national level. Hynds Group is a family owned group of companies that make it the market leader in drainage and water reticulation supplies in New Zealand, employing over 600 people.Key Achievements:Many successful nationwide product launchesCompleted two annual sales forecasts for the entire branch networkDesigned and implemented a new reporting structure based upon market sector which is now used across the businessSelected as a member of project teams including a key margin analysis team to maximise efficiency as market conditions became more difficult

In my short secondment to Demand Management, I managed the distribution of limited stock to branches from out factories to ensue the most efficient stock levels were maintained during a period of supply shortages. I liaised with production, sales and customers in order to manufacture the correct mix of product size and class to best meet demand. Key Achievements:Distribution of 2500 tonnes of stock to a strict deadline, avoiding financial penaltiesSuccessfully restoring supply levels and putting in place initiatives to ensure shortages do not occur again

This position involved contract coordination with project managers for large civil construction developments. I was the key contact for over 30 major customers, liaising to price, manufacture, and deliver a full range of products.Key Achievements:Contracts managed were kept to schedule and customers expectations exceededSelected as a member of a branch strategy team to devise strategies for improvementPricing contracts successfully in excess of two million dollars

Diploma Of Commerce; Bachelor Of Commerce, Marketing

New Zealand - Marketing Management with Credit 2003 - 2006; Ian Bryant

Pgdipcom, Marketing Management