Ian Cross Email & Phone Number

Cleveland, Ohio, United States

Cleveland/Akron, Ohio Area

-Lead a team of four digital content producers to create original news content and engaging social posts while developing an evolving digital content strategy and best practices.-Enhance news content on our owned and operated platforms with bespoke digital video, eye-catching visuals, in-depth, data-driven interactives and innovative design elements.-Conceptualize and execute big picture engagement strategies across all social and digital channels using a variety of media, an authentic social voice, the best possible user experience, effective SEO practices, and other successful, sometimes unconventional, methods.-Collaborate with sales managers and creative designers to create and maintain successful and engaging advertising and promotion campaigns on multiple platforms and social channels.-Carefully review hundreds of news stories every month for copy, style, grammar and spelling errors, legal issues and adherence to company standards and values, including equity, diversity and inclusion.-Develop and oversee changes and improvements to News 5’s digital platforms: website, app, OTT apps, podcasts and livestreams.

Myrtle Beach, South Carolina Area

-Led a team of four digital content producers to create original news content, engage with viewers via social media and collaborate with sales and marketing teams.-Developed and executed complex digital content campaigns, online contests, digital sponsorship opportunities, and promotion of on-air content through social media. -Managed and curated the WMBF News website, mobile site, and mobile app, ensuring the best user experience on all platforms.-Crafted detailed training plans, and regularly trained and cross-trained employees on complex digital processes.-Reviewed digital output of news team. Celebrated digital and social successes and evaluated areas of improvement for staff members.-Regularly compiled robust analytics reports to measure the digital reach, and improved the reach of WMBF News across all platforms.-Responsible for consistent growth on all digital and social platforms, including desktop, mobile app, mobile web, Facebook, Twitter, and Instagram.