Irene Bernhardt Email & Phone Number

2023 Achievements: Facebook-Assisted Conversions +56% YoY | Hit Cost-Per-Conversion goal year-round | All Ad-Referred (Social Media, Google, Microsoft) Conversions +74.23% YoY | Google Ad-Referred Client Activations +82% YoY. *Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn, Youtube, Pinterest)*Social media content management & scheduling (via Agorapulse)*Spearhead digital marketing campaigns*Affiliate Marketing (implementation, recruiting & management of affiliate partners)*Blog content team management*Project management (website, print, ad graphic design assets)*Brand guide management (logo use, brand tone, messaging, style)*Manage paid advertising (Google, Facebook)*Email marketing management (drip campaigns) *Video content management*Collaborative team work to design & implement new chatbot*Spearheaded new CRM platform switch*Collaborative team work to launch new online service

*Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn, Youtube, Pinterest)*Social media content management & scheduling (via Agorapulse)*Designed & implemented the social media brand guide*Spearhead digital marketing campaigns*Affiliate Marketing (implementation, recruiting & management of affiliate partners)*Blog content & team management*Project management (website, print, ad graphic design assets)*Brand guide management (logo use, brand tone, messaging, style)*Manage paid advertising (Google, Facebook)*Email marketing management (drip campaigns) *Video content management*Collaborative team work to design & implement new chatbot*Spearheaded CRM platform switch*Collaborative team work to launch new online service

Fremont, Ca

*Social Media & Digital Marketing Strategy*Social Media Content Management & Scheduling (via Hootsuite)*Creative Digital Marketing Campaigns*Affiliate Marketing (implementation, recruiting & management of affiliate partners)*Blog/Website Content Management*SEO & SEM Management*Project Management (website, print, ad graphic design assets)*Brand Guide Management*Paid Social Media Advertising (average CPA $38, below industry average) *Email Marketing (newsletter open rate of 33%+, above industry standard) Video Content Management*E-Commerce Store Management*Customer Support (email, phone, live chat)

Brentwood

*Managed Half of Label Group's Artist Roster*Marketing Plan Development*Artist Relations*Asset Management*Worked with artist/management to acquire assets needed for marketing plans (music, biography, images, sound bites, etc)*Creative Design Management-Print ads, online ads, one-sheets, email design*Sales Pitch Presentation Preparation*Event Coordination Support

California

*Social Media Marketing-Facebook, Twitter, Instagram, Pinterest, Youtube, LinkedIn*Digital Marketing Strategy-Digital marketing plan development and identify new opportunities*Website (Wordpress) Management*Creative Campaign Development & Implementation*Affiliate Marketing -Program implementation & execution; recruited and managed affiliate partners;Offer personalized Customer Support to affiliate partners*Managed creative campaigns & new opportunities *Creative Design Management-Print ads, online ads (retailer partner, etc), one-sheets, email design, social media design, website design*Email Marketing*SEO & SEM Strategy Management*Customer Support -Email, phone, social media, brand app, live chat*Publicity Management*Asset Management*E-Commerce Store Management*Video Marketing-Editing management; Video content management *Order Fulfillment Support

Miami, Fl

*Project Management-Website development; website design; mobile app design; social media app design;print design; video production; editing*Creative Asset Management-Hard-drives, confidential documents, photos, video files, graphic design assets*Client Website Management-HTML, Wordpress Sites*Sales Pitch Presentation Preparation *Office AdministrationSpecial Event Coordination

Miami Beach, Fl

*Social Media Marketing (Label roster and company)-Facebook, Twitter, Instagram, Pinterest, Youtube*Digital Marketing Strategy*Website (Wordpress) Management*Creative Design Management-Print ads, online ads, one-sheets, email design, website design, app design, social media design*Email Marketing*Asset Management*Video Marketing-Editing management; video content management *Creative Campaign Development & Implementation*Sales Pitch Presentation Preparation *Special Event Coordination

*Administrative support to the Senior Vice President (phone coverage, calendar coordination, travel arrangements and maintenance of confidential information; prepared and analyzed music reports (using Soundscan, BDS, & Latin international sales charts)*Studio session booking*International Travel Booking*International Marketing-circulated new release production parts, advanced music and newsletters ; handled all international travel for artists, including visa applications for promotional tours; handled video duplication and delivery of videos to territories; canvassed new releases to European and Latin countries; *Reviewed Marketing Plan & Tour Proposals*In-Store Events *Major Event Coordination- Latin Grammy After-party, in-stores.

General Education, Business

Music Business, Music Business

Activities and Societies: music management internship at Cohen Entertainment.