Clients - Rapido, Livspace, Lendingkart and MelloraIn my role as a digital media planner at Essencemediacom, I work on development and execution of targeted digital media strategies for both B2B and B2C audiences. This involved closely collaborating with cross-functional teams to ensure precise alignment with overarching brand strategy and business objectives, fostering a cooperative and inclusive approach.Employing a data-centric approach, I informed digital media buying decisions, optimized campaigns for maximum ROI, and meticulously managed budgets and timelines. This ensured a seamless execution of campaigns across diverse digital channels, including display advertising, social media, search engine marketing, and email marketing, with a focus on maintaining a balanced and diplomatic perspective.Skills: Media Planning · Marketing Strategy · Marketing · Strategic Consulting · Strategic Planning · Digital Strategy · Analytical Skills · Advertising · Digital Marketing · Digital Media

Skills: Paid Search Campaigns · LinkedIn Campaign Manager · Structured Thinking · Problem Solving · Marketing Analytics · Campaign StrategiesClients: RedHat, Thoughtworks, and Brigade Group

Skills: Paid Search Campaigns · LinkedIn Campaign Manager · Structured Thinking · Problem Solving · Marketing Analytics · Campaign Strategies, E-commerceClients: Invisiblebed and Jumkey.com