Doug Smith

Doug Smith Email and Phone Number

Director of Enrollment Management and Marketing @ John Paul II Catholic High School
Greenville, NC, US
Doug Smith's Location
Greenville, North Carolina, United States, United States
About Doug Smith

Detail-oriented, passionate, and driven marketing and communications professional experienced in communicating to various audiences. Focuses on crafting engaging messaging that will create the greatest impact for the intended audience. Finds high-value in basing work off of the organization's mission, vision, values, and strategic goals.

Doug Smith's Current Company Details
John Paul II Catholic High School

John Paul Ii Catholic High School

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Director of Enrollment Management and Marketing
Greenville, NC, US
Doug Smith Work Experience Details
  • John Paul Ii Catholic High School
    Director Of Enrollment Management And Marketing
    John Paul Ii Catholic High School
    Greenville, Nc, Us
  • John Paul Ii Catholic High School
    Director Of Enrollment Management And Marketing
    John Paul Ii Catholic High School Aug 2019 - Present
    Greenville, North Carolina Area
    Hired as the school’s first full-time employee dedicated to growing enrollment and fundraising. Subsequent growth of the school and a change of ownership increased responsibilities in strategic planning, school leadership, enrollment management, and marketing.Created and executed an admissions and enrollment strategy resulting in nearly 400% enrollment growth and reducing the attrition rate from 24% to 8.7%Forge relationships with students, families, and key community influencers to attract, enroll, and retain students aligned with the school mission and visionLead, manage, and evaluate the student enrollment process from inquiry through admissions to assimilate students and families into school culture Participate in daily operations, athletic program, student life, and community engagement to be able to accurately depict the JPII experience to prospective students and families Present at board meetings to update members on admissions-related mattersManage all aspects of the school’s internal and external communications and marketing efforts•content for jp2highschool.com, jp2sports.com, mobile apps, and social media channels•coordinate and produce weekly This Week at JPII e-newsletter for students, parents, faculty, staff, and board members•live stream a wide variety of school events and programs to enrich school presence in region and stateLeverage relationships with media members to promote the school, students, and facultyProvide IT desktop and systems support to students and faculty including Apple School Manager, Google Admin, Mosyle MDM, Jamf MDM, and Avigilon campus security Implement and maintain the FACTS student information systemCoordinate inventory management and order fulfillment for in-house student storeFaculty advisor for the senior year experience which includes the planning and execution of graduation and Baccalaureate MassFoster community relationships for fundraising and advancement (November 2017 to August 2019)
  • John Paul Ii Catholic High School
    Director Of Admissions And Advancement
    John Paul Ii Catholic High School Jun 2018 - Aug 2019
    Greenville, North Carolina Area
  • John Paul Ii Catholic High School
    Associate Director Of Recruiting And Advancement
    John Paul Ii Catholic High School Nov 2017 - Jun 2018
    Greenville, North Carolina Area
  • Hyster-Yale Group
    Product Marketing Specialist
    Hyster-Yale Group Aug 2016 - Nov 2017
    Greenville, Nc
    Managed all activities relating to the design, creation, and production of quality sales and marketing literature and digital materials for all Hyster product lines Collaborated with internal resources and external agencies to: •Compile and structure information aligned to define brand and position in the market•Secure information on new product introduction from engineering and product management•Create product copy and messaging for publishing in literature, digital materials on company and external websites, portals, and in internal and external promotional materials•Process all information used in marketing collateral through product strategy and secured legal, risk management, and investor relations approval prior to publishing•Management of the processes and resources required to facilitate the inclusion of product and marketing information and messaging •Delivery of product-related information, materials, graphics, and digital assetsEfficiently trafficked deliverables through the use of project management software (Wrike)Continuous improvement of the literature development process Managed and monitored the Hyster brand on social media
  • East Carolina University
    Vice President For Alumni Membership & Marketing
    East Carolina University Feb 2007 - Jul 2016
    East Carolina Alumni Association
    Oversaw a $215,000 budget for communications, marketing, and membershipLed and mentor two Assistant Director positionsProduced a quarterly 36-page magazine including interviews, editing, photography, design, and managing the print vendor relationship to ensure a quality productLed the Alumni Association’s membership initiatives including:•appeal content and design•list segmentation•fulfillment•renewal strategies Served as staff liaison to the Board of Directors Membership CommitteeEvaluated the effectiveness of membership strategy and marketing communications efforts through statistical trackingEfficiently trafficked integrated marketing communications through the use of project management software (Asana)As webmaster for PirateAlumni.com, utilized a content management system to maintain all aspects of the Alumni Association’s web presence including:•alumni online community•data integrity•user content approval•content updates•statistical trackingPlanned, created, developed, edited, and distributed alumni event and service communication pieces:•advertisements (printed and electronic)•event invitations (printed and electronic)•information packets (printed)•newsletters (printed and electronic)•promotional materialsUtilized social media to engage alumni while promoting programs and services Provided recommendations to the Associate Vice Chancellor on issues ranging from communications strategy to program implementation as it relates to alumni communications, marketing, membership, and resource development
  • East Carolina University
    Interim Director Of Annual Giving
    East Carolina University Jan 2013 - May 2013
    Greenville, North Carolina Area
    Coordinated direct mail and electronic solicitationsManaged the contract relationship with RuffaloCODY to maximize telefund givingFacilitated a program that encouraged giving by university faculty and staffAided in enhancing the culture of philanthropy amongst students
  • East Carolina University
    Assistant Director For Alumni Communications
    East Carolina University Feb 2005 - Feb 2007
    Greenville, North Carolina Area
    Effectively promoted alumni services and activities through online communication using both the web and e-mailAs webmaster for PirateAlumni.com, utilized a content management system to maintain all aspects of the Alumni Association’s web presence including:•alumni online community•data integrity•user content approval•content updates•statistical trackingPlanned, created, developed, edited, and distributed alumni event and service communication pieces:•advertisements (printed and electronic)•event invitations (printed and electronic)•information packets (printed)•magazine (printed)•newsletters (printed and electronic)•promotional materialsAssisted in the implementation and maintenance of alumni membership program
  • East Carolina University
    Assistant Director For Alumni Programs
    East Carolina University Sep 2004 - Feb 2005
    Greenville, North Carolina Area
    Produced alumni events in chapter areas critical to ECU’s successReunion planning and implementationVolunteer management
  • East Carolina University
    Joyner Library Development Associate/Communications Officer
    East Carolina University Sep 2001 - Sep 2004
    Greenville, North Carolina Area
    Maintained database of donor recordsManaged the planning and implementation of all library special events and programmingCoordinated the activities of the Friends of Joyner Library volunteer organizationInitiated two online newsletters:•InDevelopment was sent to Friends of Joyner Library members and library donors•Notes from the North Carolina Collection was sent to North Carolina Collection patronsProduced internal and external public relations tools to include writing, editing, and design, including:•library staff newsletter•brochure to promote the University Archives•membership brochure and newsletters for the Friends of Joyner Library•student newspaper ad to promote Reference Department servicesServed as liaison to the news media

Doug Smith Skills

Social Media Marketing Communications Strategic Communications Volunteer Management Alumni Relations Event Management Social Media Marketing Advertising Microsoft Office Marketing Facebook Public Relations Program Management Time Management Budgets Adobe Creative Suite Indesign Os X Volunteer Training Nonprofits Volunteer Recruiting Graphic Design Strategic Planning Communications Strategy Website Management Board Presentations Operations Management Customer Service Imodules Board Relations Content Management Budget Management Program Evaluation Staff Management Attention To Detail Data Mining Presenter Fiscal Management Fiscal Responsibility Photoshop Digital Photography Event Photography Newsletters Editing Higher Education Basketball Official Hootsuite Resource Development

Doug Smith Education Details

Frequently Asked Questions about Doug Smith

What company does Doug Smith work for?

Doug Smith works for John Paul Ii Catholic High School

What is Doug Smith's role at the current company?

Doug Smith's current role is Director of Enrollment Management and Marketing.

What is Doug Smith's email address?

Doug Smith's email address is do****@****ecu.edu

What is Doug Smith's direct phone number?

Doug Smith's direct phone number is +125232*****

What schools did Doug Smith attend?

Doug Smith attended East Carolina University, East Carolina University - College Of Business.

What skills is Doug Smith known for?

Doug Smith has skills like Social Media, Marketing Communications, Strategic Communications, Volunteer Management, Alumni Relations, Event Management, Social Media Marketing, Advertising, Microsoft Office, Marketing, Facebook, Public Relations.

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