Doug Smith Email & Phone Number

Greenville, Nc, Us

Greenville, North Carolina Area

Hired as the school’s first full-time employee dedicated to growing enrollment and fundraising. Subsequent growth of the school and a change of ownership increased responsibilities in strategic planning, school leadership, enrollment management, and marketing.Created and executed an admissions and enrollment strategy resulting in nearly 400% enrollment growth and reducing the attrition rate from 24% to 8.7%Forge relationships with students, families, and key community influencers to attract, enroll, and retain students aligned with the school mission and visionLead, manage, and evaluate the student enrollment process from inquiry through admissions to assimilate students and families into school culture Participate in daily operations, athletic program, student life, and community engagement to be able to accurately depict the JPII experience to prospective students and families Present at board meetings to update members on admissions-related mattersManage all aspects of the school’s internal and external communications and marketing efforts•content for jp2highschool.com, jp2sports.com, mobile apps, and social media channels•coordinate and produce weekly This Week at JPII e-newsletter for students, parents, faculty, staff, and board members•live stream a wide variety of school events and programs to enrich school presence in region and stateLeverage relationships with media members to promote the school, students, and facultyProvide IT desktop and systems support to students and faculty including Apple School Manager, Google Admin, Mosyle MDM, Jamf MDM, and Avigilon campus security Implement and maintain the FACTS student information systemCoordinate inventory management and order fulfillment for in-house student storeFaculty advisor for the senior year experience which includes the planning and execution of graduation and Baccalaureate MassFoster community relationships for fundraising and advancement (November 2017 to August 2019)

Greenville, North Carolina Area

Greenville, North Carolina Area

Greenville, Nc

Managed all activities relating to the design, creation, and production of quality sales and marketing literature and digital materials for all Hyster product lines Collaborated with internal resources and external agencies to: •Compile and structure information aligned to define brand and position in the market•Secure information on new product introduction from engineering and product management•Create product copy and messaging for publishing in literature, digital materials on company and external websites, portals, and in internal and external promotional materials•Process all information used in marketing collateral through product strategy and secured legal, risk management, and investor relations approval prior to publishing•Management of the processes and resources required to facilitate the inclusion of product and marketing information and messaging •Delivery of product-related information, materials, graphics, and digital assetsEfficiently trafficked deliverables through the use of project management software (Wrike)Continuous improvement of the literature development process Managed and monitored the Hyster brand on social media

East Carolina Alumni Association

Oversaw a $215,000 budget for communications, marketing, and membershipLed and mentor two Assistant Director positionsProduced a quarterly 36-page magazine including interviews, editing, photography, design, and managing the print vendor relationship to ensure a quality productLed the Alumni Association’s membership initiatives including:•appeal content and design•list segmentation•fulfillment•renewal strategies Served as staff liaison to the Board of Directors Membership CommitteeEvaluated the effectiveness of membership strategy and marketing communications efforts through statistical trackingEfficiently trafficked integrated marketing communications through the use of project management software (Asana)As webmaster for PirateAlumni.com, utilized a content management system to maintain all aspects of the Alumni Association’s web presence including:•alumni online community•data integrity•user content approval•content updates•statistical trackingPlanned, created, developed, edited, and distributed alumni event and service communication pieces:•advertisements (printed and electronic)•event invitations (printed and electronic)•information packets (printed)•newsletters (printed and electronic)•promotional materialsUtilized social media to engage alumni while promoting programs and services Provided recommendations to the Associate Vice Chancellor on issues ranging from communications strategy to program implementation as it relates to alumni communications, marketing, membership, and resource development

Greenville, North Carolina Area

Coordinated direct mail and electronic solicitationsManaged the contract relationship with RuffaloCODY to maximize telefund givingFacilitated a program that encouraged giving by university faculty and staffAided in enhancing the culture of philanthropy amongst students

Greenville, North Carolina Area

Effectively promoted alumni services and activities through online communication using both the web and e-mailAs webmaster for PirateAlumni.com, utilized a content management system to maintain all aspects of the Alumni Association’s web presence including:•alumni online community•data integrity•user content approval•content updates•statistical trackingPlanned, created, developed, edited, and distributed alumni event and service communication pieces:•advertisements (printed and electronic)•event invitations (printed and electronic)•information packets (printed)•magazine (printed)•newsletters (printed and electronic)•promotional materialsAssisted in the implementation and maintenance of alumni membership program

Greenville, North Carolina Area

Produced alumni events in chapter areas critical to ECU’s successReunion planning and implementationVolunteer management

Greenville, North Carolina Area

Maintained database of donor recordsManaged the planning and implementation of all library special events and programmingCoordinated the activities of the Friends of Joyner Library volunteer organizationInitiated two online newsletters:•InDevelopment was sent to Friends of Joyner Library members and library donors•Notes from the North Carolina Collection was sent to North Carolina Collection patronsProduced internal and external public relations tools to include writing, editing, and design, including:•library staff newsletter•brochure to promote the University Archives•membership brochure and newsletters for the Friends of Joyner Library•student newspaper ad to promote Reference Department servicesServed as liaison to the news media

Certificate, Technical & Professional Communication

Bsba, Marketing