Iñigo Escribano Email & Phone Number

Barcelona, Ct, Es

Spain

Design and development of the data privacy & cibersecurity SaaS seifti.io, shaping the future of data protection and cybersecurity together.

Barcelona, Catalonia, Spain

- Define Go To Market strategies for quarterly and yearly initiatives and releases related to our platform and API. Facilitate product / platform rollout: POC, Alpha, Beta, GA for your products / platform features. Achieve KPI’s within each rollout stage to ensure that the GA is a success. - Monitor and implement business processes to make product feedback loop as tight as possible. - Anticipate and proactively address abstract problems, using creativity, collaboration and process creation to solve for them - Proactively drive the adoption of Criteo solutions within your local region, through the creation, coordination, and influence of large virtual teams. - Develop deep understanding of Criteo products and platform features, and how they are all connected / can be packaged as solutions. - Support sales process by attending client presentations and pitch calls as a product / platform subject matter expert. - Develop in-depth relationships with commercial teams and their sr. management to understand regional product and platform needs. - Commercial: Decide product and platform priorities with local Commercial Directors, Managing Directors, set localized targets for priorities. - Train leadership on new products and features, escalate their product and platform requests to Product team. Be accountable to them for achieving adoption targets on top priorities. - Product and GTM: Collaborate closely with leadership to align on connected initiatives, design processes that allow for efficient alignment between streams. - Ensure new hire is trained so that they become a product or platform expert, understand our processes and are capable of achieving their adoption targets.- Act as an evangelist both internally and externally on specific expertise.- Share and scale best practices within the team and across the business.

Barcelona Area, Spain

Activily working on improving any process related to new business, by comming up with new ideas to reduce the integration time and the churn rate, studying their viability, working with different stakeholders in order to come out with the final design of each new procecss and planifying its rollout.+ Project Management✔ Product owner for a pre-qualification tool that allows sales managers to identify the technology the client is using, providing the different solutions that we have in place ordered by level of complexity, allowing the SMs to provide the right expectations to the client in terms of the resources needed to be integrated with Criteo and the timmings for the different milestones.✔ Design a full account creation automated process that would save the global mid-market AdOps team more than 4000 hours per year, would improve the integration time by 5+ days, and would reduce the human error ratio; reducing the number of unappy clients and the churn rate.✔ Project manage the integration process for Criteo Platinum accounts in EMEA.✔ Translate complex client’s business requirements into technical requirements.✔ Ensure the different stakeholders and the client commit with the different due dates.+ Technical✔ Own the technical setup of the Platinum accounts in EMEA through the pre-launch phase.✔ Advanced Google Tag Manager tracking implementations.✔ Shopify, Magento, Prestashop and other leading ECPs tracking implementation.✔ Advanced custom segmentations setup.✔ Head to heads campaigns setup.✔ A/B test campaigns setup.+ Key achievement✔ Design, implement and execute a new integration process during the first quarter at Criteo, reducing the integration median time for the assigned market from 30+ days to 7 days.

London, United Kingdom

+ Team Management ✔ Situational leadership model based strategies implementation ✔ Team and team members’ individual development plans ✔ Weekly 1 to 1s with the different team members ✔ Semester catch up with the different team members to discuss their last 6 months progress + Business Management ✔ Definition and implementation of the client integration process in EMEA ✔ SLAs definition for each stakeholder in the integration process✔ Recurring trainings to the different stakeholders involved in the process✔ Daily performance checkup and chasing to the different stakeholders✔ Weekly meeting with the senior management to discuss the department’s performance+ Import Conversant’s CRM business to the EU✔ Key stakeholder as a CIE lead for the CRM business in the EU✔ 3 months intensive advanced training in the Conversant’s CRM technology✔ Lead the Technical side of all the new EU CRM client integrations

London, Reino Unido

+Technical Account Management (for South Africa, Spain and UK clients)✔ Understand the client needs and translating them into technical requirements✔ Make recommendations to clients and internal teams (Sales, Account Managers) ✔ Liaise with clients and their technical teams, both on the phone and in person when necessary✔ Implement tracking solutions for clients✔ Provide innovative solutions: CJ Tag generator+Client Integrations Specialist (for South Africa, Spain and UK clients)✔ Own the technical setup of assigned accounts through to pre-launch phase✔ Team management for global integrations like Iberia, Bose, Levis or Dockers✔ Work with Sales and Employees involved in the activation of new Advertiser accounts to ensure proper integration✔ Conversant Tag Manager, Iframe and img tracking tags integration✔ Adjust the setup to work with the adServers the client is already working with, such as Mediaplex, Doubleclick or Tagman✔ Generate the necessary retargeting container tags basing on the client and retargeters needs✔ Piggybacking and Server to Server solutions+Laravel (PHP) and JQuery/Javascript developments+Tools used: Jira, Salesforce, Kibana and Bugzilla

Madrid Y Alrededores, España

September 2011 – July 2013: Project &Portfolio Management SAP module implementation for Repsol (http://www.repsol.com)Acquired experience:✔ Technical experience: RPM | cProjects | WebDynpro Abap✔ Management experience: Dealing with client | Task management | Team WorkApril 2011 – August 2011:Design and implementation of SAP Netweaver Business Process Management innovative project for Miquel Alimentació Grup ( http://www.miquel.es/en/home )

Madrid Y Alrededores, España

PHP design and developmentMySQL Database Administration

Vitoria-Gasteiz Y Alrededores, España

Development and implementation of an ERP for a sanitary centreParticipation in development of following sites: www.gimnasiok2.com www.bultzaki.com www.diazdealda.com

Master'S Degree In Business Management And Marketing.

♦ 7Ps Marketing Mix ♦ Digital Marketing ♦ Marketing strategy ♦ Marketing research ♦ Trade marketing ♦ Relationship marketing ♦.

Computer Systems Engineering, Computer Engineering

Activities and Societies: C programming course, Wi-Fi security course, Visual Basic programming course★ Experience in project development.