Ignacio Arriagada Email & Phone Number

Santiago, Santiago Metropolitan Region, Cl

Chile

Leads the creative, strategy and commercial teams in Santiago, Sao Paulo and Lima that provides content, entertainment and media sales services to regional brands in the travel industry and beyond. Drives innovation, collaboration and purpose in an industry in permanent transformation, as well as strong relationships with clients and partners all over Latin America.

Santiago Province, Chile

Chile

Responsible for transforming the brand, product and service experience in a real competitive advantage for the business, head of Strategy, Marketing and Service units, including call centers. - Developed and implemented the “RSA Broker Team”, an innovative loyalty and sales program for small and medium sized brokers, allowing to direct key resources and benefits to high value brokers, achieving growth in satisfaction (33 to 82%) and reversing the downward trend in sales.- Redesigned and improved vehicle insurance service experience based on customer needs, market competitive position and improving key moments of truth: car inspection, claim notification and car assistance- Developed an internal transformation plan to be a customer centric company, including a review of the brand promise and values, a new service vision, strategy and the introduction of an internal cultural change program called “Customer Obsession”.

Chile

Responsible for designing and improving the customer experience along all business units (Game, Hotel, Food & Beverage and Events) and company operations nationwide (Antofagasta, Coquimbo, Mendoza, Los Andes, Viña del Mar, Colchagua, Pucón and Chiloé). - Expanded the design model for new operations first implemented at Enjoy Santiago and Enjoy Chiloé, integrating local customer context and needs as well as employee requirements.- Developed an audiovisual system that improved winning perception by 23%, increasing revenues by extending customers stay.- Introduced a cross function Service Quality and Continuous Improvement program between units and central core teams.

Chile

Successfully developed a multiplatform content distribution business for Canal 13 TV, with profitable and well positioned media products in Radio, PayTV, Internet, Mobile and Filming.- Launched PlayFM and SonarFM radio stations, achieved first place amongst target audiences and generated US$ 1M in annual profits.- Refreshed 13C channel content and strategy, becoming the Nº 1 local cultural channel on Pay-TV reversing a loss making position.- Created Canal13 HD and negotiated agreements with Pay-TV distributors, allowing Canal 13 to be the first HD channel in Chile.- Launched video streaming channels and on-demand content on Internet and mobiles: C13.cl, Tele13.cl, Todo13.cl and WOW.cl.- Produced and distributed two animated movies for kids, “Papelucho y El Marciano” and “Pulentos” with a box office record.

Chile

Revamped LAN’s long haul travel experience with state of the art inflight entertainment technology and award winning content, becoming a key competitive brand attribute for LAN’s international expansion.- Designed, purchased and implemented a new video on-demand entertainment platform, involving US$ 42M investment- Created an innovative cost reduction solution with lower weight equipment combined with extra revenues from media sales.- Created “in”, a new self-funded world class monthly on-board magazine receiving the Ozzie Award in the second year.- Created LAN Media Sales area to commercialize media opportunities across LAN’s travel experience, with US$ 1M annual revenues.

Santiago / Buenos Aires

Leadership role in the negotiation and implementation of LAN’s oneworld alliance, capturing initiatives to maximize brand awareness, cost reductions and joint selling opportunities with other airline members.- Led negotiations of the frequent flyer accrual and rewards agreements with all oneworld airlines.- Selected to be the oneworld alliance “Market Champion Argentina” lead role, including joint selling and brand awareness initiatives- Argentina achieved 11% annual sales growth, reverting previous year negative trend, capturing six corporate contracts for US$ 2.5M.- Enrolled 30k frequent flyer members and achieved the highest brand awareness score for foreign markets- Argentina marketing plan was selected as “best practice” for other targeted oneworld markets

Chile

Built a partnership network for the LANPass program with more than 40 associated key Chilean and international companies as Starwood Hotels, BASS Hotels, Hyatt, Hilton, Club Med, Hertz, Avis, Bancosur Perú, American Express Argentina, increasing customer loyalty and adding a new revenue stream for LAN. Also Led the strategic development of the co-brandings LANPass-Banco Santiago and LANPass-Telefónica increasing customer base and brand awareness in the market.

Santiago

Developed the co-branding between ENTEL and Ladeco Airlines and led the introduction of ENTELCard outside Chile as a communication solution for Chileans living abroad.