Ignacio Arriagada Email & Phone Number

Santiago, Santiago Metropolitan Region, CL

Chile

Leads the creative, strategy and commercial teams in Santiago, Sao Paulo and Lima that provides content, entertainment and media sales services to regional brands in the travel industry and beyond. Drives innovation, collaboration and purpose in an industry in permanent transformation, as well as strong relationships with clients and partners all over.

Santiago Province, Chile

Chile

Responsible for transforming the brand, product and service experience in a real competitive advantage for the business, head of Strategy, Marketing and Service units, including call centers. - Developed and implemented the “RSA Broker Team”, an innovative loyalty and sales program for small and medium sized brokers, allowing to direct key resources and.

Chile

Responsible for designing and improving the customer experience along all business units (Game, Hotel, Food & Beverage and Events) and company operations nationwide (Antofagasta, Coquimbo, Mendoza, Los Andes, Viña del Mar, Colchagua, Pucón and Chiloé). - Expanded the design model for new operations first implemented at Enjoy Santiago and Enjoy Chiloé.

Chile

Successfully developed a multiplatform content distribution business for Canal 13 TV, with profitable and well positioned media products in Radio, PayTV, Internet, Mobile and Filming.- Launched PlayFM and SonarFM radio stations, achieved first place amongst target audiences and generated US$ 1M in annual profits.- Refreshed 13C channel content and.

Chile

Revamped LAN’s long haul travel experience with state of the art inflight entertainment technology and award winning content, becoming a key competitive brand attribute for LAN’s international expansion.- Designed, purchased and implemented a new video on-demand entertainment platform, involving US$ 42M investment- Created an innovative cost reduction.

Santiago / Buenos Aires

Leadership role in the negotiation and implementation of LAN’s oneworld alliance, capturing initiatives to maximize brand awareness, cost reductions and joint selling opportunities with other airline members.- Led negotiations of the frequent flyer accrual and rewards agreements with all oneworld airlines.- Selected to be the oneworld alliance “Market.

Chile

Built a partnership network for the LANPass program with more than 40 associated key Chilean and international companies as Starwood Hotels, BASS Hotels, Hyatt, Hilton, Club Med, Hertz, Avis, Bancosur Perú, American Express Argentina, increasing customer loyalty and adding a new revenue stream for LAN. Also Led the strategic development of the co-brandings.

Santiago

Developed the co-branding between ENTEL and Ladeco Airlines and led the introduction of ENTELCard outside Chile as a communication solution for Chileans living abroad.