Irina Gudkova Email & Phone Number

Barcelona Area, Spain

Wilmington, Usa / Ryazan, Russia

Took over marketing strategy inception and implementation. Drove sales up by constantly improving digital channels’ performance and site conversion.Selected responsibilities:• Incepting and implementing a digital marketing strategy.• Determining marketing goals and objectives.• Leading a group of marketing analysts.• Setting up tasks and goals for the developers regarding marketing automation.• Automating retention (for email- and push- channels).• A/B testing.• Conducting Facebook and Adwords campaigns.• Negotiating affiliate programs.• Marketing automation.• Retention channels (email and push notifications) automation.• SEO, SMM.• Performing regular site analysis to determine further goals and objectives.

Moscow, Russian Federation

SMM (Facebook, VK), ad campaigns.Launched inbound marketing campaign.Created awareness for the product within the professional community with a successful series of content-marketing campaigns.

Ryazan Region, Russian Federation

Started as a marketing analyst, then successfully lead marketing analytics department. Over the course of my time there I managed accounts, projects, developed and defined company’s products and services. Hired and educated new employees.

Ryazan Region, Russian Federation