I work at the intersection of Coaching and Instructional Design / Facilitation to create interventions that help re-humanize the workplace. And if this sounds fluffy, let's simplify it --- I call teams, managers and execs out on their BS, propose real-world solutions to why they are underperforming and /or stuck, and help to create better-functioning teams. at WeSimplify we look at performance as the sum of factors that come together when people are heard, treated fairly, and provided with adequate resources and support. This is how they become motivated, willing, and capable to meet and exceed expectations.Work should not be tedious, it should not drain us, and we should not dread it or the interactions that come with our roles. Once do experience either of these, it's time to make a change. ๐ฑ My journey: Performance Marketer ๐ Growth Team Lead ๐ Corporate Growth Coach & Trainer ๐ Co-Founder of WeSimplify, an Amsterdam-based Learning Agency โจ My mission: Unlocking performance in teams and individuals ๐ง๐ป Fascinated with how human dynamics shape our work environments.
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Co-FounderWesimplifyAmsterdam, Nh, Nl -
Co-Founder, Learning Experience LeadWesimplify Mar 2022 - PresentAmsterdam, North Holland, NetherlandsWe partner with companies undergoing major transformation processes. Our principle is simple: work does not have to be tedious. We design and deliver learning experiences (through training, workshops, and coaching) for executives, managers, and teams. Our learning interventions aim to shed light on what hinders progress, alignment, and motivation, so we can leave people feeling capable, energized, and motivated to tackle work in a new way. We use a blend of innovation/experimentation frameworks alongside team performance-enhancing models to improve capabilities and processes as well as the quality of interactions. -
๐ Growth Coach And TrainerGrowth Tribe Feb 2021 - Jun 2022Amsterdam, North Holland, Netherlands๐๐๐ -๐๐๐ซ๐ญ๐ข๐๐ข๐๐ ๐๐จ๐๐๐ก ๐๐ง๐ ๐๐ซ๐๐ข๐ง๐๐ซ ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐ ๐๐ญ ๐ญ๐ก๐ ๐ข๐ง๐ญ๐๐ซ๐ฌ๐๐๐ญ๐ข๐จ๐ง ๐๐๐ญ๐ฐ๐๐๐ง ๐๐จ๐ซ๐ฉ๐จ๐ซ๐๐ญ๐ ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง, ๐๐๐๐ฆ ๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐๐ง๐ก๐๐ง๐๐๐ฆ๐๐ง๐ญ, ๐๐ง๐ ๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ.๐๐จ๐ซ๐ฉ๐จ๐ซ๐๐ญ๐ ๐๐ซ๐๐ข๐ง๐ข๐ง๐ - ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐๐ง๐ญ๐ซ๐ข๐๐ข๐ญ๐ฒ ๐๐ง๐ ๐๐๐ฉ๐ข๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง3 half-day training program customized to the environment & needs of each organization.Industries: Pharma, Space Tech, AI, Retail, Banking, Automotive, Consumer Goods, B2B SAAS๐ฏ +60 teams trained๐ฏ +430 people trained ๐ฏ Average NPS Score of 85-90%๐๐จ๐ซ๐ฉ๐จ๐ซ๐๐ญ๐ ๐๐จ๐๐๐ก๐ข๐ง๐ - ๐๐๐๐ฆ ๐๐ฅ๐ข๐ ๐ง๐ฆ๐๐ง๐ญ, ๐๐ข๐ง๐๐ฌ๐๐ญ ๐๐ก๐๐ง๐ ๐, ๐๐ฎ๐ฅ๐ญ๐ข๐ฏ๐๐ญ๐ข๐ง๐ ๐๐ฌ๐ฒ๐๐ก๐จ๐ฅ๐จ๐ ๐ข๐๐๐ฅ ๐๐๐๐๐ญ๐ฒ, ๐๐จ๐ซ๐ฉ๐จ๐ซ๐๐ญ๐ ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง & ๐๐ซ๐จ๐ฐ๐ญ๐ก๐ฏ 130h of teams coaching ๐ฏ 10 deep tech company mentoring tracks in partnership with X-Europe programme: consulting start-ups in business model/value proposition validation, MVP testing, user testing as well as storytelling and investor pitching.Growth Tribe is a digital learning partner for both individuals & organisations, specialising in data science, growth, innovation, and customer experience.We help our learners and partners acquire the most in-demand digital capabilities through actionable, hands-on, and enjoyable courses & learning programs. -
Performance Marketing ManagerThe Social Hub Dec 2018 - Jan 2021Amsterdam Area, Netherlandsโ People Management / Coaching (40%) โ (Full-funnel) Performance Marketing Strategy (30%)โ Performance Campaign Execution - SEA, Social, Display (20%)โ Internal Stakeholder Management (10%)Lead a small team of experts that bravely took on the full spectrum of digital advertising needs for 16 properties across 6 European countries. Highlights๐ Unlocking the full potential of the Performance Marketing / Paid Media team members, tackling roadblocks, and helping team members perform while staying true to their interests and values;โก๏ธ Built trusting relationships with main stakeholders through transparency, a can-do attitude, and an ethical approach to paid media;โก๏ธ Translated business goals to performance goals, hit targets up to 85-90% โก๏ธCreated multi-channel audience strategies to reach the right people, through the right channels, at the right time. โก๏ธ Created the right mix to generate incremental direct revenue growth for existing properties;โก๏ธ Continuous campaign optimization overview to ensure minimum 5:1 incremental ROI across Search, Social, Display, Video, Metasearch, and Affiliate. โก๏ธ Coordinated the setup of a fail-proof tracking infrastructure to tell the full story of the user journey across our digital environment;๐ฅ Tackled Attribution and lived to tell the story. But didn't really get close to solving it.โก๏ธActivated new markets with a test-and-learn approach to local preferences and quirks -
Senior Account ManagerSpada - Digital Media Agency Jan 2017 - Feb 2018โ Performance Marketing Strategy (40%) โ Paid Acquisition (30%) โ Stakeholder Management (30%)Managed full-funnel digital campaigns ๐Industries: Automotive, FMCG, Media and Publishing, Startups, Ecommerce.โ Cross-channel campaign execution across SEA, GDN, YouTube Video, Facebook / Instagram, LinkedIn. โ Media and budget planning with clear ROI goals for each channelโ Empowering C-levels to make data-driven decisions based on tests and validated learningโ Ongoing testing to map out relevant channels and acquisition tactics throughout the entire customer journey -
Digital Account Manager / Creative Campaign ManagerHippos Sep 2015 - Dec 2016Bucharest, Romaniaโ Creative writing (25%)โ Digital Campaign Planning & Execution (50%)โ Stakeholder Management (25%). -
Digital Marketing Coach / Program Comms CoordinatorTech Lounge Mar 2015 - Sep 2015Bucharest, Romaniaโ Earned Media Strategy (40%)โ Training & Mentoring for Tech Startups (30%)โ Project Management (20%)โ Stakeholder Management (10%)Communications coordinator for the Innovation Labs program conducted by Tech Lounge.Innovation Labs is the most substantial Romanian pre-acceleration program that advances tech creativity and entrepreneurial drive among young professionals and students. http://innovationlabs.ro -
Social Media ManagerMslgroup The Practice Dec 2013 - Mar 2015โ Digital Campaign Planning & Execution (50%)โ Stakeholder Management (30%)โ Event Planning (20%) -
Jr. Social Media ManagerMslgroup The Practice May 2013 - Dec 2013Bucharest, RomaniaDigital Campaign Execution (50%), Stakeholder Management (30%), Event Planning (20%)Client Industries: FMCG, Retail, Fashion, CSR, Consumer goods. -
Junior Online Marketing SpecialistAmerican Greetings Sep 2012 - May 2013Bucharest, Romaniaโ Digital Campaign Planning & Execution (75%)โ Stakeholder Management (25%)American Greetings Corporation is the world's second largest greeting card producer behind Hallmark Cards.
Ilinca Munteanu Education Details
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Mind Learners Transformational Coaching ProgramCoaching (Icf Acsth Competencies) -
Ma In Communication And Advertising (Snspa Bucharest)Advertising -
Political And Administrative Studies University, BucharestBa In Public Relations, Advertising, And Applied Communication -
Fitness ScandinaviaNutrition And Dietetics
Frequently Asked Questions about Ilinca Munteanu
What company does Ilinca Munteanu work for?
Ilinca Munteanu works for Wesimplify
What is Ilinca Munteanu's role at the current company?
Ilinca Munteanu's current role is Co-Founder.
What schools did Ilinca Munteanu attend?
Ilinca Munteanu attended Mind Learners Transformational Coaching Program, Ma In Communication And Advertising (Snspa Bucharest), Political And Administrative Studies University, Bucharest, Fitness Scandinavia.
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