Ilisa Cohen Email & Phone Number

Waltham, Massachusetts, United States

• Create and edit client-facing financial services content in a fast-paced, news-focused work environment• Pioneered GenAI integration in marketing by serving as the sole representative from the Advisor Marketing vertical in the department's AI pilot program. Spearheaded daily AI-driven content creation, researching emerging AI marketing applications, and implementing innovative content solutions for clients and advisors• Developed comprehensive presentation for the VP of Advisor Marketing to present at CFN national conference, educating financial advisors on leveraging GenAI in marketing• Conceive, pitch, research, write, and edit monthly Article of Interest on various financial topics for advisors to distribute to their clients• Liaise with and interview subject-matter experts (SMEs) company wide to create client-facing marketing content, including articles, brochures, email communications, and press releases• Edit, repurpose, and repackage existing B2B content for a B2C audience • Compose daily social media posts for Facebook, LinkedIn, and Twitter on economic, financial, and business-related news• Collaborate with marketing, design, editorial, web, and compliance team members to develop and publish content

Pitched, researched, and wrote feature articles for various national print and online publications. My work has appeared in Parents, Woman's Day, ReadersDigest.com, Working Mother, WhatToExpect.com, MommyNearest.com, Scholastic's Choices, and Scholastic's Parent & Child. I continue to create and maintain relationships with the most knowledgeable and respected expert sources, leading public relations firms, and top national magazine and website editors. My most recent work can be viewed on my website: http://ilisacohen.wordpress.com.

New York, New York, United States

• Managed the program execution and event activation for the Parents, American Baby, FamilyFun, and Family Circle brands• Acted as primary advertorial writer, editor, and proofreader, partnering with brands including Allstate, Betty Crocker, Coppertone, Neutrogena, and Starbucks• Liaised with outside marketing companies, vendors, clients, and creative agencies to execute added value and sold marketing programs including in-book and online promotional listings, sweepstakes, product sampling, shelf talkers, social media campaigns, custom brand research, and custom sponsored booklets• Managed execution of Meredith Parents Network events, including Big City Moms' Biggest Baby Shower Ever events and FamilyFun Winter Carnival at Smugglers' Notch; responsibilities included planning, budgeting, collateral creation, onsite activation, and vendor management• Managed creation of custom booklets, including "Holiday Favorites" at Kroger, "Holiday Road Trips" for AAA/FamilyFun, and "Guide To Summer Road Trips" for AAA/FamilyFun; responsibilities included planning, budgeting, content curation, vendor and sponsor communication, art department collaboration, and scheduling shipping and distribution

East Coast Tour

• Co-managed a six-month, 12-state marketing tour for Cupcake Vineyards• Planned and executed over 150 wine tastings and dry samplings at both on-premise retail and in-truck event activations, including food & wine festivals, state and street fairs, bridal shows, concerts, and sporting event tailgates• Trained and managed new brand ambassadors at each location • Carried out social media marketing plan using Social Pix and encouraging Facebook, Twitter, and Instagram posting using #cupcaketrucktour • Promoted brand recognition by distributing branded premiums, coupons, and mini cupcakes• Collaborated daily with sales representatives from The Wine Group (owner of the Cupcake brand), local distributors, event directors, store managers, and wine stewards to ensure effective retail activations• Provided daily feedback to marketing team, including photos, tracking of total and new consumers sampled and bottles sold, event recaps, staff evaluations, and truck maintenance notes and billing

New York, New York, United States

• Conceived, wrote, assigned and edited features and numerous monthly columns• Acted as Integrated Content Editor, coordinating online extensions of print features and blog posts for WorkingMother.com and editorial iPad content• Coordinated social media activity, including Facebook posts, Twitter feeds, organizing and leading Tweet Chats and launching Pinterest board• Acted as Beauty Editor, researching and writing the Look Great column and maintaining relationships with beauty companies and publicists• Managed and maintained relationships with a range of professional writers, publicists and health experts• Spearheaded the search for celebrity mothers for the cover redesign of Feb/Mar 2010 and liaised with publicists and proactively booked cover moms for all 2010 covers; wrote and edited celebrity mom content

New York, New York, United States

New York, New York, United States

• Generated ideas, researched, and wrote news items for Kids’ Health section• Assigned and edited articles for Pregnancy & Birth section, As They Grow section, and monthly pull-out Emergency Guide on child safety topics• Assisted beauty department with event coverage, product testing, and packaging features• Produced quarterly wallboards of newborn and pregnancy health news for display in doctors’ offices and hospitals• Contributed weekly posts on the Parents magazine blog, Goodyblog.com• Represented Parents for radio show interviews as a health specialist

New York, New York, United States

•Generated story ideas, researched, and wrote features on child development topics•Wrote news items for monthly columns, including “Family Values” and “Dads” •Edited monthly columns, including “Emergency Guide,” “Working Mom,” “Can You Help,” and “We Hear You” •Edited features, including the 6-8-year-old As They Grow section, and helped produce photo shoots•Served as a contributing writer for Parents’ biannual magazine, Parents Baby•Fact-checked articles monthly

New York, Ny

Boston, Massachusetts, United States

New York, New York, United States

• Developed concepts and wrote fictional stories for children’s section of magazine• Researched, fact-checked, and wrote articles for magazine designed for parents • Designed writers guidelines and maintained correspondence with contributing writers

New York, New York, United States

New York, New York, United States

Bachelor'S Degree, Human Development

Activities and Societies: Delta Delta Delta sorority

Master'S Degree, Child Development