İlker Türker Email & Phone Number

Istanbul, Turkey

• Develop and execute comprehensive monetization strategies to drive revenue growth through in-game purchases, ad placements, and tailored pricing models. • Utilize data-driven approaches to maximize revenue per user (ARPU) and lifetime value (LTV) by optimizing ad placements, user segmentation, and personalized offers. • Conduct extensive A/B tests and experiments on monetization features to determine high-impact optimizations for user engagement and revenue outcomes. •… Show more • Develop and execute comprehensive monetization strategies to drive revenue growth through in-game purchases, ad placements, and tailored pricing models. • Utilize data-driven approaches to maximize revenue per user (ARPU) and lifetime value (LTV) by optimizing ad placements, user segmentation, and personalized offers. • Conduct extensive A/B tests and experiments on monetization features to determine high-impact optimizations for user engagement and revenue outcomes. • Oversee the integration and performance of various ad networks and partners, enhancing ad fill rates and CPM through strategic negotiations and placements. • Balance revenue generation with user experience by implementing non-intrusive ad formats, improving player retention rates, and fostering long-term engagement. Show less

•Lead monetization operations for my assigned bundle, overseeing strategic planning, implementation, and ongoing performance optimization to ensure alignment with revenue targets.•Serve as the primary monetization liaison for cross-functional projects, working closely with the tech team to drive automation initiatives and streamline workflows.•Coordinate with multiple teams to identify, evaluate, and execute monetization enhancements, fostering collaboration to ensure project… Show more •Lead monetization operations for my assigned bundle, overseeing strategic planning, implementation, and ongoing performance optimization to ensure alignment with revenue targets.•Serve as the primary monetization liaison for cross-functional projects, working closely with the tech team to drive automation initiatives and streamline workflows.•Coordinate with multiple teams to identify, evaluate, and execute monetization enhancements, fostering collaboration to ensure project success and operational efficiency. Show less

Istanbul, Turkey

•Accountable for driving revenue growth and optimizing in-game advertising monetization.•Design and implement waterfall setups and dynamic pricing strategies; monitor in-game performance metrics and adjust pricing to maximize results.•Collaborate with cross-functional teams to develop and execute monetization strategies, enhance operational efficiency, increase revenue, identify growth opportunities, and deliver comprehensive monetization reporting.

- Assisting growth and digital/offline marketing for brands Bizim Tarifler and EuroFresh. - Comparing coffee brand Ulker Café Crown with its competitors in terms of value&volume, market share and distribution using Nielsen dataset.- Helping social media planning for Ulker Café Crown- Weekly reporting coffee brands’ prices in B2eB platforms by using Brandzone- Monhly writing trend report for coffee brands

Rotterdam, South Holland, Netherlands

- Made a work on competitive landscape to show the differences between Shell and thecompetitors in terms of Ethylene Oxide capacities- Focused on merchant market and total demand for Ethylene Oxide.- Supported contracting strategy 2021 by an assignment on customer side, worked with thesales managers to demonstrate differences between customers.

Istanbul, Turkey

- Updated competitive landscape weekly to indicate the changes in telecommunication market- Supported Pricing team by observing other tele companies’ updates digitally every day- Finalized weekly team reports

Master Of Science - Msc, International Management

Bachelor'S Degree, Industrial Engineering, Gpa: 3.2/4.0

Activities and Societies: Member Of Industrial Engineering Society, Member Of UNIFEB

Minor, Finance, General

High School Diploma