Imad Raza Email & Phone Number

Dubai, United Arab Emirates

•Spearheaded requirements analysis for diverse web projects, including Amer Center DAFZA and Sana Jewellers resulting in a 30% reduction in development time from 45 days to 15 days and produced work in line with the client's goals of a online store for their services.•Led website redesigns for Shop Stature and WhenShabbyMetChic to improve UI/UX design, the customer experience journey and increase customer engagement, achieving a 25% improvement in website loading times, accessibility, and… Show more •Spearheaded requirements analysis for diverse web projects, including Amer Center DAFZA and Sana Jewellers resulting in a 30% reduction in development time from 45 days to 15 days and produced work in line with the client's goals of a online store for their services.•Led website redesigns for Shop Stature and WhenShabbyMetChic to improve UI/UX design, the customer experience journey and increase customer engagement, achieving a 25% improvement in website loading times, accessibility, and Google Lighthouse ratings.•Successfully developed and launched websites for Rania Therapy, Safa Interiors, and Sana Jewelers through constant communication and collaboration to align design and functionality with the client’s vision, leading to successful project completion and client retention.•Utilized CMS platforms like Shopify and Wix to implement redesigns, streamline content management, and enhance backend functionality, resulting in shortened completion times and easy-to-maintain websites. Show less

Dubai, United Arab Emirates

•Engaged and pitched the company’s flagship hackathon, Future Disruptors Program to more than 15+ colleges and universities in the UAE, including building a communications proposal, developing a project timeline, and handling the overall pitch presentation, resulting in agreements from 8 universities within 1 month.•Provided oversight to the selected university team in their project ideation phase and their business presentations.

Dubai, United Arab Emirates

Conducted user research on the company’s website to identify pain points that were causing low engagement in the user experience and customer journey. Implemented UX design principles to enhance the website’s navigation and conducted A/B testing to ensure changes were accurate, increasing inquiries on the website for rentals from 5 to 15 per day.•Reached out to 20+ potential customers via classified sales channels such as Dubizzle and Facebook marketplace and through cold calling which… Show more Conducted user research on the company’s website to identify pain points that were causing low engagement in the user experience and customer journey. Implemented UX design principles to enhance the website’s navigation and conducted A/B testing to ensure changes were accurate, increasing inquiries on the website for rentals from 5 to 15 per day.•Reached out to 20+ potential customers via classified sales channels such as Dubizzle and Facebook marketplace and through cold calling which resulted in securing 2 vendors and 5+ customers for the website.•Devised guerrilla marketing strategies by engaging with users on multiple Facebook residential community groups which resulted in 10+ inquiries regarding our services. Show less