Ian Mccallum Email & Phone Number

As the Marketing Manager at Lano Equipment, I drive the creative vision and brand development across all marketing initiatives. My role focuses on crafting and executing strategies that elevate our brand, ensuring consistent and engaging communication with customers. From conceptualizing compelling campaigns to overseeing content creation, I’m responsible for shaping the way Lano Equipment is perceived in the market.I collaborate closely with cross-functional teams to create impactful messaging, manage digital and traditional advertising, and develop promotional materials. My focus is on staying ahead of industry trends and fostering meaningful connections with our audience while leading the charge on innovative marketing strategies that push our brand forward.

Lead and manage all facets of production across a wide range of channels and formats, including but not limited to digital media, content development, photography, video/motion, and experiential eventsArticulate needs, source and secure project requirements, quotes, and effectively negotiate with vendors/partnersEffectively communicate with the client, agency teams, and vendor partners regarding delivery standards, timelines, and required outputsResearch and source production partners to ensure best-in-class production output that aligns with creative visionActively manage all production details such as versioning/quality control, business affairs & rights management, delivery standards and output specifications, and project budgets

Minneapolis, Minnesota

Strategically lead various projects from conception to successful development of compelling and effective creative solutions. From Content Creation, Community Management, to massive events and shoots I oversee production budgets, schedules, and timelines while enforcing internal processes to ensure efficiencies and productivity while skillfully managing multiple projects and project elements, including activation, staff management, and reconciliation.I astutely anticipate future trends and develop an out-front strategy towards the forward-looking evolution of brands and creative design. I build robust relationships and establish a harmonious rapport with third-party vendors, troubleshooting conflicts as they arise.While performing my duties, I have developed a sound knowledge of media production devices like lightning equipment, video effects, microphones, and audio mixers. I also acquired a comprehensive understanding of the techniques and methods of digital photography and film production.My sound judgment and management skill were greatly enhanced while I was in this position since it was challenging to find a balance between multiple teams' competing priorities. My collaboration and interdepartmental communication proficiencies were also strengthened as I liaise with stakeholders and creative teams

While in this role, my primary duty was to prepare and enforce policies to establish a culture of health and general resort safety by evaluating practices, procedures, and facilities to assess risk and adherence to the law and assist with the development of companywide safety initiatives. I facilitated the health and safety training and EOS presentations and conducted mid and EOS staff review for the Ski Patrol team. I objectively investigated incidents to discover causes, recommend solutions, and determine prevention measures while conducting regular training and presentations for health and safety matters and accident prevention while ensuring that the resort team and every NSP members stay motivated and are given the appropriate support.I was able to drastically reduce workers comp claims by over 80% and provide the tools to ensure our employees and guests get home safe.

Breckenridge Colorado

As a Mountain Operations Supervisor, I offered exceptional direction and coordination of mountain operations and events. I served as the primary liaison between departments, guests, vendors, and athletes and collaborated internally to provide needed support to every staff. I adeptly managed and trained staff members with an emphasis on safety and flawless execution to ensure smooth operations. I pioneered new ideas, products, and designs to ensure continuous improvement and add safety and efficiency value. My dedication to the role has led me to become an instrument in consistently exceeding goals and producing positive results by cultivating trusted relationships with managers and directors.

Breckenridge Colorado