+ Led a lean team of content creators managing public and internal communications campaigns including ad buys, bilingual copywriting, email marketing, graphic design for social, web, print, and merchandise, in-house video production, and media relations.+ Produced communications campaigns on sensitive public health topics including COVID, HIV/AIDS, health inequities, and social and behavioral change.+ Doubled social media engagement and following within the first six months, on Instagram, Twitter, Facebook and LinkedIn.+ As lead web producer, designed and launched a web presence redesign for the organization, resulting in consistently higher traffic and improved SEO.+ Used Adobe Premiere, Photoshop, Illustrator, CMS, email marketing, HTML, Google Analytics, G Suite, Microsoft Outlook, YouTube, Facebook, Instagram, Twitter, LinkedIn, graphic design, copywriting, photography and videography skills on a daily basis.

+ More than tripled followers and engagement analytics on Nick Animation social media accounts, while producing dozens of original videos, graphics, and live coverage of the Kids' Choice Awards, series premieres, and press announcements.+ Managed Nick Animation's social media accounts, internal communications, website and digital community, as the primary virtual representative on behalf of Nickelodeon Animation engaging with employees, artists, show creators, on-screen and voiceover talent, and fans.+ Direct supervisor to fellow content creators and social media managers working on a shared goal of digital community growth and progressively higher-quality, higher-performance content creation.+ Used Adobe Premiere, Photoshop, Illustrator, CMS, email marketing, HTML, Google Analytics, G Suite, Microsoft Outlook, YouTube, Facebook, Instagram, Twitter, Tumblr, LinkedIn, photography and videography skills on a daily basis.+ Responsible for vendor invoices, Purchase Orders (POs), and vendor relations for many ongoing contracts, as well as organizing servers and file sharing across departments.+ Organized and led several employee resource groups and culture events.

+ Tripled total downloads of the FEMA app in 3 months, incorporating press exclusives, media pitches across national mainstream media, partnerships with tech leaders including Apple and NASA, paid social media posts, and creating promotional content for television, Twitter, Facebook, Instagram, and YouTube. Reached the top free apps in the Apple App Store through this strategy, and earned endorsements from Apple and former President Obama from these efforts, as well as earning coverage from CNN, NPR, and the New York Times.+ Gave interviews for national news outlets raising awareness on the FEMA app.+ Analyzed social media conversation using Crimson Hexagon, HootSuite, and Google Analytics to assess the public’s needs and public sentiment, providing reports to the White House.

+ Won the PRSA (Public Relations Society of America) Award for Best Mobile App with the Ready Virginia app, for which I lead marketing, design and UX/UI. + Lead English and Spanish social media for the agency through Hurricane Sandy and several natural disasters.+ Gave live on-the-record media interviews as a spokesperson, and wrote press releases and talking points for the Governor’s Office.

+ Produced and co-hosted more than 100 podcasts in Spanish on business and cultural topics, designed print and digital graphics for more than 70 events, wrote copy for web and media in English and Spanish.+ Managed web presence, social media and email marketing communications for the member-based non-profit, leading all efforts to communicate with members, to attract member growth and to improve member satisfaction and engagement.+ Led communications efforts through annual fundraising galas, festivals, and dozens of networking events throughout the year, while serving as primary contact for member-related content on the website and social media.

+ Created original web design and content, graphic work for promotional materials and logos using HTML and the Adobe Creative Suite, and managed social media presence on Facebook, Twitter, and Wordpress blog.

Crafted content and delivered messaging for Disney music, movies, and the Disney Channel, as well as creative collaborations with advertisers.

Wrote speeches and designed graphics and presentations for the Vice-Chancellor of Institutional Advancement, and worked on PR campaigns to lobby to the Virginia General Assembly.