Imelda Halim Email & Phone Number

Helsinki, Uusimaa, Finland

• ️ Canatu is a B2B deep tech company creating advanced carbon nanotubes.
• ️ Responsible for event management planning and execution, collaborating with internal teams.
• ️ Assisted daily marketing activities, including website updates, graphic design, email marketing, CRM, paid ads, social media, reporting, and all marketing collaterals; to increase brand awareness.

Helsinki, Uusimaa, Finland

• ️ Marimekko is a Finnish fashion retail powerhouse with a global presence.
• ️ Responsible for email marketing and e-commerce content for Scandinavian and EMEA markets and together with the team, growing the revenue by 15% in 2023.
• ️ Created monthly reports and analyze data to perform ongoing optimizations and A/B tests to identify necessary shifts in the marketing campaign.
• ️ Additionally, assisted performance marketing in weekly report analysis, marketing automation regular update and visual merchandising in SCAN EMEA website.

Helsinki, Uusimaa, Finland

• ️ Sniffie is a promising B2B SaaS company with a focus on making pricing automation easy for e-commerce companies.
• ️ Responsible for content creation and blog optimization to increase traffic to the Sniffie website.
• ️ Published 3 blogs about 'pricing strategies', through keyword research and SEO study.

Helsinki, Southern Finland, Finland

• ️ Lumoa is a growing B2B SaaS company that provides an intelligent customer experience platform.
• ️ Led the first e-book project, which analyze users reviews and ratings for major e-commerce apps in Europe. Collaborated with various internal teams.
• ️ Responsible for product marketing primarily, including creating marketing campaign, thought leadership content, sales enablement material, product launches material, webinar event and conducting regular customer.
• ️ Assisting digital marketing team with paid ads (including optimization and A/B testing), content creation, social media campaign, employer branding, graphic design, and customer research.

Helsinki, Uusimaa, Finland

Trained to enabling startup growth with iterative, data-driven strategies with work placement in Lumoa

Helsinki, Southern Finland, Finland

• ️ Initiated Social Media Analytics project and responsible for interpreting and translating numbers and findings to a clear and actionable recommendation.
• ️ Involved in new product development project and costumer journey project, to build comprehensive insight on the user profile and behaviour.

Jakarta, Indonesia

Managing a global portfolio account of various international clients, such as Danone, JNJ, Heinz, L'Oreal as well as major local clients by providing a continuous customer service. Assisting clients with planning, conducting and analysing numerous research studies needed, to bring consumer insights and market data to the table. Vast experience with diverse.

Jakarta, Indonesia

Handled numerous project management of Nutrilon Royal Soya, ranging from marketing initiatives, communication, campaign, promotion strategy to achieve business objectives. Together with the team, directed Integrated Communication Plans of the brand relaunch and collaborated with various external agencies. Continuous analysis of consumer behaviour, market.

Berlin Area, Germany

Earned a B1 certificate with good qualification level. Joined a beginner class for Ruby programming language.

Jakarta, Indonesia

Handled Baygon Aerosol, the highest revenue product and led the launch of its new variant. Highly involved in achieving brand KPI of increasing sales and gaining back its share by 5% after a gradual decline for the last three years. Drive the development of the brand's very first digital campaign and gaming application called Mozzhunter.

Jakarta, Indonesia

Created omnichannel marketing strategy to revive Neril, a heritage hair care brand while at the same time, developed strategy to provide continuous support for the newly launch Garnier hair colorant, Garnier Color Naturals. Managing all promotional activities and content production for offline and online channels.

Jakarta, Indonesia

Managed Garnier Skin Naturals, the fastest growing skincare brand in Indonesia. Highly involved in developing omnichannel marketing strategy that resulting in 30% market share increment to the brand. Implemented, monitored and evaluated the execution of marketing initiatives and their impacts on brand health, sales uplifts and ROI. Continuous analysis on.

Jakarta, Indonesia

Managed hair care products for salon that caters both consumer and salon. Trained in B2C business model as well as C2C approach. Created a strong working relationship with various stakeholders, including top management, trade marketing, regulatory, supply chain, communication, controller/ finance and external advertising agencies, to ensure meeting the.

Jakarta, Indonesia

Independently handled at least 10 multinational clients from a wide variety of Fast Moving Consumer Goods categories, reporting directly to Client Service Manager. Advised B2B clients on short-term tactical plans as well as longer term strategical plans.

Greater Jakarta Area, Indonesia

Involved in projects from telecommunication and hospital industries. Conducted feasibility study and market review.

Recognition Of Competences, Simhe

Summary of the Mapping of Professional Competences (June 2021): 1. Brand marketing skills have been achieved through studies and mastered.

Introduction To Web Development And Programming

Social Media Analytics

Msc, Marketing Management, Graduated With Merit

Bachelor, Psychology, Graduated With Cum Laude Honors

Finnish

Deutsch