James Hughes Email & Phone Number

Mission Viejo, Ca, Us

Mission Viejo, California, United States

• Recognized as #1 salesperson, growing existing business, channels, and new business.• Launched first animal-free dairy product at Costco.• Served as project manager for private label ice cream, milk alternatives, cream cheese, and protein sticks, working with partners such as Costco, Kroger & Gopuff.• Led a team of food scientists, commercial managers, customer buying teams, retail partners, and brokers to bring sustainable, animal-free dairy products to mass retail under private… Show more • Recognized as #1 salesperson, growing existing business, channels, and new business.• Launched first animal-free dairy product at Costco.• Served as project manager for private label ice cream, milk alternatives, cream cheese, and protein sticks, working with partners such as Costco, Kroger & Gopuff.• Led a team of food scientists, commercial managers, customer buying teams, retail partners, and brokers to bring sustainable, animal-free dairy products to mass retail under private label.• Defined strategy for oat milk, securing partnership with Minor Figures to launch a product in 2024. • Led a project to create solutions on bio-waste generated during production of protein for a new facility built in India. Show less

Orange County, California, United States

• Increased 2022 total revenue by $10M while expanding assortment and total distribution points.• Developed 2023 e-commerce channel strategy for Coolhaus, gaining national distribution with Gopuff, Amazon Fresh, and Doordash; on trend to deliver growth +$2.5M, volume +625%, TDPs +450%, and #2 category SOV (Gopuff). • Successfully launched Coolhaus' first 2 club SKUs and delivering +$1M gross revenue in 2023.• Part of developing 2023 pricing and promotional strategy, delivering +15%… Show more • Increased 2022 total revenue by $10M while expanding assortment and total distribution points.• Developed 2023 e-commerce channel strategy for Coolhaus, gaining national distribution with Gopuff, Amazon Fresh, and Doordash; on trend to deliver growth +$2.5M, volume +625%, TDPs +450%, and #2 category SOV (Gopuff). • Successfully launched Coolhaus' first 2 club SKUs and delivering +$1M gross revenue in 2023.• Part of developing 2023 pricing and promotional strategy, delivering +15% YOY growth.• Developed comprehensive national account plans, aligned with overall commercial strategy, with key retailers across Conventional, Natural and Club channels. Customers included Sprouts, NCG, Kroger, Albertsons & Costco.• Created a plan outlining channel prioritization, target markets, pricing strategies, promotional activities, and inventory management with distributor partners UNFI & KeHE; owned a $2M budget.• Leveraged syndicated systems such as SPINS, IRI, and Nielsen; Show less

• Led an 8-person team responsible for closure of CPG division of Perfect Day.• Supported successful acquisition by Superlatus ($4.5M) and prevented a total write-off of $9.5M.• Collected $4M+ accounts receivable by reviewing past due credits and aging accounts.• Continued business operations, customer management, and supply chain support throughout transition of business with Coolhaus remaining on shelf and in stock at all major retailers.

Huntington Beach, California, United States

• Managed Diageo portfolio of 6 beer brands in SoCal with a total volume of ~2M cases of beer.• Directed a team of 20 managers and 100+ sales representatives.• Last 12 months increased total Diageo volume by 12% and independent channel placements by 24%.• Managed all distributor level planning for SoCal regional and national accounts, resulting 100% distribution and 82% primary display execution, with zero out-of-stock issues.• Owned inventory of 60 SKUs across 6 brands… Show more • Managed Diageo portfolio of 6 beer brands in SoCal with a total volume of ~2M cases of beer.• Directed a team of 20 managers and 100+ sales representatives.• Last 12 months increased total Diageo volume by 12% and independent channel placements by 24%.• Managed all distributor level planning for SoCal regional and national accounts, resulting 100% distribution and 82% primary display execution, with zero out-of-stock issues.• Owned inventory of 60 SKUs across 6 brands throughout SoCal territory and 9 business units.• Monitored KPIs related to volume, distribution, and display execution via regional scorecard and distributor business plan. Show less

San Diego County, California, United States

• Achieved 107% of distribution goals and 101% of volume goals, equivalent to $20M+.• Led a 20-member team of sales managers to manage accounts and distributor relations.• Trained team on distributor management, customer relations, KPI review, and sales reporting.• Directed beer sales operations in SoCal for 100 SKUs, including inventory management, sales strategies, and customer service.

San Diego, California

• Generated $8M in annual revenue.• Created and executed annual and monthly business planning, outlining distribution channels, target markets, pricing strategies, promotional activities, and inventory management ($30M). • Managed 1,000+ distributor, national, and key account relationships within territory.• Provided leadership to a team of distributor sales managers and representatives.• Managed top relationships with Presidents and VPs at 10 of largest beer distributors in… Show more • Generated $8M in annual revenue.• Created and executed annual and monthly business planning, outlining distribution channels, target markets, pricing strategies, promotional activities, and inventory management ($30M). • Managed 1,000+ distributor, national, and key account relationships within territory.• Provided leadership to a team of distributor sales managers and representatives.• Managed top relationships with Presidents and VPs at 10 of largest beer distributors in West. Show less

Orange County, California Area

• Led an 18-member team to execute against distributor business plan.• Oversaw a portfolio of 6 brands and drove sales growth across 1,000 accounts.

West Yorkshire, England, United Kingdom

• Created long-term agreements with 100 accounts to deliver +£20m gross revenue.• Grew territory into 2nd largest on-trade territory in UK Independent Free Trade.• Built partnerships with key retailers such Rothwell WMC worth $1.5M+ of total account base.• Worked on project related to Newcastle Brown Ale in Southern California market, resulting in a full-time offer with US branch.

Leeds, England, United Kingdom

• Developed and executed strategic account plans and closed deals to secure 300+ new accounts.• Increased revenue by $1.5M and volume by 16% across Red Bull and Red Bull Sugar Free brands.• Conducted regular sales presentations and product demonstrations to showcase value proposition of Red Bull offerings.