Strategic marketing and digital transformation expert, data & technology architect, certified product owner (CSPO) and IDM Fellow (F IDM). 14+ years experience of delivering innovative marketing solutions and transformation programmes within FMCG, healthcare and software industries. International business experience, managing programmes and complex engagements in both global, local and highly-regulated contexts.Co-founder and Director of Dreamatic, a creative, communications and strategic consulting agency based in Sydney. Previous experience held with Danone, the multinational foods company.What you can expect from working with me is a fusion of creative, technical and commercial expertise, packaged up with fun, energy and a passion to deliver results.I engineer solutions that drive commercial value through digital. I combine my knowledge of digital, social and classical marketing principles with a data-driven, integrated and consultative approach.I bring with me my core strengths: a deep understanding of digital technology & application; a creative, collaborative and customer-focused mindset; broad commercial expertise; and the passion and drive to embed digital into the every-day workings of business.Expertise across strategy development and go-to-market, CX, digital, social, multichannel, acquisition, automation, e-commerce, cloud architecture, experience design, and analytics.