Overall responsibility for the digital strategy for the UK and Irish business, its online presence and digital marketing activities. Ensuring brand cohesion across the digital assets for all the Categories within the Advanced Medical Nutrition business.Specific Areas Of Responsibility include:- Developing a digital strategy and road map (within the context of the overall marketing / business plan)- Growing the digital team so that it can effectively support the business. This includes finding the right agency(s) to partner with as well as identifying key skill sets needed in-house- Creating best in class customer experiences for our different audience groups- Working closely with IT to ensure we are fully compliant with data management and compliance regulations- Implementing a robust content management process that is embedded across the business.- Putting a structured content marketing strategy in place across all digital assets to ensure we are promoting and leveraging content as effectively as possible.- Introducing innovation into our digital marketing campaigns and e-communications and increase their overall effectiveness.- Working with marketing and the wider business to develop a cohesive strategy for social media and implement a clear process.- Ensure the appropriate controls and processes are in place to safeguard our digital assets and minimize risks in our digital activities.- Contribute to the general direction and strategy of the marketing team- Internal advocate and champion for digital transformation, educate and develop the leadership team to future proof the business- Own and manage agency relationships- Management of the digital A&P budget

Development of Nutricia digital strategy and implementaion planning. Management of the Nutricia UK digital assets. From concept to delivery and everything in between.

This was an international role based between the UK and The Netherlands.The main focus of this role was to develop the online presence of the smaller markets within the Nutricia portfolio. The deliverables of this role were local country sites in 12 markets in their native language from set templates.The results of this were an increased brand of awareness of Nutricia and the benefits of our products to those markets. It also gave the local Country Managers the first real insights in to the online behaviours of their customer base and allowed the development of their strategies using real data and analytics to make key decisions. This helped contribute to the double digit growth seen within the business during this time frame.

Designed process flow for publication of documents online including SEO, press release, site optimisation and architecture