Developed over a dozen brand identities and their GTM strategies.- Managed social media calendars for more than 20 retail brands.- Executed high performance campaigns to grow clients sales 4X on average.- Developed over 10 e-commerce stores on both woocommerce and shopify.- Integrated CRM tools & other APIs for a seamless e-commerce experience.- Produced content for over 10 Video and 50+ display campaigns.- Helped both Saas and retail brands in redefining their product journeysin-line with their vision.

- Involved in conceptualizing and designing the Internal branding strategy.- Associated closely with the product team in planning roadmaps for the new product launches. - Designed and executed a massive product launch at a Global Level.- Produced visual and textual content for Product Marketing and performed PR campaigns for every milestone.- Supported the sales team in facilitating their meetings with the potential clients atinternational events via smart email techniques.- Conceptualized and involved in designing the Employee Handbook basis the brand values.- Oversaw the entire PR activity for a major announcement (A 340 Crore valued Acquisition) of the company.- Managed and Monitored the company’s social media accounts, digital campaigns.- Involved in building the content that included articles and posts for social media postings.- Facilitated the grand AGM (Annual General Meeting) event that accommodates all the - Shareholders, including the execution of campaigns around it.- Worked closely with the Nation’s Leading PR (Adfactors) agency for all the major announcements.- Drafted and Designed a Product Requirement Document.- Engineered UX with external technology partners for a mobile application developed for both ios and Android. (Blockchain based platform)- Co-ordinated with the print and digital media specific to the niche, as part of thought leadership and brand positioning activities.- Played instrumental in monitoring and building the brand reputation via social media.

- Generated and Managed Leads via various ATL, BTL, PPC, PPM and Digital techniques to find the potential investors with Healthcare and Pharmacy backgrounds to sell pharmacy and clinics franchises.- Built and Lead the Pre-sales and the Digital Marketing team together for an effective handshake.- Designed the brand identity to extract the UX and GTMS (Go to Marketing Strategies) for their internal product.- Managed P&L statements while running many online and offline campaigns- Designed wireframes and other UX artifacts for the organization’s Internal and external IT applications.- Designed and laid the roadmap right from the Initiation to Operations, meaning till Launch.- Managed P&L statements while running many online and offline campaigns- Designed wireframes and other UX artifacts for the organization’s Internal and external IT applications.- Designed and laid the roadmap right from the Initiation to the Operations, meaning till Launch.

- Responsible for building Trusted Relationships with clients that includes CTOs and CIOs and other key decision makers within the customer’s business units.- Showcase the vision of FIO, making us the best partner to take our client's businesses to new heights.- Gathering and sharing broad insights about clients with the IT Team landscape.- Demonstrating Technical leadership by closely associating with the IT team and other resources to leverage the skills to drive Customer Success.- Promote the long-term growth of FIO through the adoption and sustained usage of our thought leaderships.

- Launched over 2 dozen brands, end-to-end.- Designed GTM strategies for both B2B and B2C models.- Transformed retail businesses into digital businesses.- Optimized and Ranked client websites for 1000+ Keywords.

Held the role of Lead Business analyst for multiple projects with in the Real Estate Lending department.Drafted Business and Functional requirements and all other artifacts. Gained a very good amount of knowledge in designing the business processes.Involved in the process of Creating a Request For Proposal for one of the major projects of the Citi to find the apt vendor in the process of building a desired solution. Expertise in using the Blue print, a requirement gathering tool.Gained a very good knowledge in regards to the Web user experience.

Involved in gathering the requirements of a customer facing sales web application, that is being used extensively in production now. Drafted all the required artifacts to build the administration tool for the online sales web application. Involved in testing the applications throughout the entire process of scrum. Lead an offshore team of 20 members. Involved in User Acceptance Testing. Being the sole Business analyst involved in the entire process of Building the Applications, Delegated the end user training to the Leasing Agents and other end users. Gained an experience working with the Docusign team, a software service provider for electronic signatures.Gained experience in Yardi, a property management tool.