 Reporting to Head of Sales & Marketing Effectively led and supervised workforce of over 50+ employees, ensuring smooth operations and driving success in three distinct categories with annual revenue of PKR 3650 million. Developed and implemented effective sales strategies and led regionwide sales team members to achieve sales targets. Exceeded targets by building, directing, and motivating high-performing sales team. Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts. Negotiated and closed agreements with large customers which included B2B and B2C monitored and analyzed performance metrics.

 Reporting to National Sales Manager Responsible for the achievement of company’s given targets through field force within the assigned area. Developing specific plans to ensure growth through the 5 Area Managers & 12 TSMs. Forecasting annual, quarterly, and monthly sales goals. Business expansion in existing and new geographies. Effectively induction of key Account in all potential towns, Negotiated volume-based contracts with key accounts. Reviewing regional expenses and recommending improvements.

 Reporting to National Sales Manager Collaborating with senior executives to establish and execute a sales goal for the region. Managing a sales team to maximize sales revenue and meet or exceed corporate-set goals. Increased sales 3750 LPD to 9412 LPD with 251% annual growth in 2018 vs 2017, Value 17.7 million to 48.09 million. Increased sales 9412 LPD to 11389 LPD with 21% annual growth in 2019 vs 2018, Value 48.09 million to 58.1 million. Geo expansion in town 37 to 81 & Trade coverage 5400 to 7020 outlets. Developed direct customers including Restaurant, Hospital, Bus terminal & Juice corner.

 Reporting to Regional Sales Manager Responsible for planning, executing various on ground activities, to  Re-vitalize the impact of brand and enhance overall sales. Educated employees on new products, customer service strategies and guideline changes in the industry. Having charge of 11 towns with 3 territories. Sialkot, Daska & Narowal. Enhanced relationship and credibility with customers emphasizing transparency and delivery. Win best performance award in constative 2 years in 2016 & 2017.

 Reporting to Regional Sales Manager Responsible for Stock management, market penetration, increased productivity and drop size etc Having charge of 10 towns with 3 territories. Chakwal, Talagang & Sohawa. Achieved 29154 LPD Vs 22600 LPD with 29% growth vs last year. Educated employees on new products, customer service strategies and guideline changes in the industry. Business expansion in existing and new geographies.

 I have been with Engro Foods from the start and have helped launch all the brands over the period. Over time I have achieved great command of overall Trade segments i.e., Wholesale, Key Accounts and especially General Trade. Deep Knowledge of Trade market due to conducting Trade Surveys for EFL. Responsible for primary & secondary sales, numeric & weighted coverage, coaching & training of the team and distribution management.  To monitor proper installation and handling of company assets and ensure security of all. Effective route planning to get the required level of numeric and weighted distribution. Work as a beverage in charge in channel development segment.