With more than 16 years of professional experience under my belt, I have honed my skills in a diverse range of areas, including Project Management, Digital Marketing, Affiliate Marketing, Email Marketing, Ecommerce, Shopify Management, Blogging, and Technologies. Throughout my career, I have been actively involved in executing numerous Online Business Projects, making me proficient in handling tasks related to Shopping Portals, Online Stores, B2B Websites, Coupon Websites, Real Estate Portals, Blogs, and Directories.As a seasoned expert in Project Management, I possess the ability to lead teams efficiently, plan and execute projects with precision, and ensure successful project delivery within set timelines. My background in Digital Marketing and Affiliate Marketing enables me to strategize and implement effective online marketing campaigns, driving traffic, engagement, and conversions for businesses.Moreover, I have extensive experience in Email Marketing, knowing how to create engaging and targeted email campaigns to nurture leads and build strong customer relationships. My expertise in Ecommerce and Shopify Management has allowed me to develop and optimize online stores for enhanced user experience and increased sales.My Areas of Expertise-----------------------E-Commerce SolutionShopify DevelopmentWordPress DevelopmentWooCommerce DevelopmentWeb & Logo DesignUI/UX DesignGraphic DesignSearch Engine OptimizationSearch Engine MarketingSocial Media MarketingPay-Per-Click MarketingAffiliate MarketingEmail MarketingContent MarketingInfluencer MarketingVideo Marketing CopywritingPR & Link BuildingBrandingProduct ListingB2B & Lead GenerationDomain & HostingMy Digital Tools, Skills & Technologies------------------------------------------Web Technologies - Shopify, WordPress, WooCommerceTechnical Skills - HTML, CSS, Bootstrap, UI/UX, cPanel, Server Management, Adobe Photoshop, Adobe Illustrator, SEO, SEM, SMM, PPC, Facebook Ads Manager, Video EditingSEO Tools - Ahrefs, SEMrush, Moz, Screaming Frog, SEO PowerSuite, Surfer SEO, WooRank, SpyFu, Hootsuite, HubSpot, Prowly, HARO, AnswerThePublic, CanvaGoogle Products - Google Ads, Google Analytics, Google Search Console, Google Optimize, Google Tag Manager, Google Business Profile, Google Trends, Google Merchant Center, Google Alerts, Google Adsense, Looker Studio, BloggerEmail Marketing - Mailchimp, KlaviyoProject Management - Trello, Asana, Slack, Google Workspace, Microsoft Teams, Time Doctor
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Digital Marketing ManagerDigital SquareLahore, Pk
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Co-Founder CooWebex System Oct 2024 - Present251 Block L, Phase 2 Johar Town Lahore.We specialize in SEO and web development services designed to elevate your online presence. Our expert team combines innovative strategies with the latest technologies to create user-friendly websites and optimize them for search engines. -
Seo/Wordpress - Digital Marketing ManagerSgi International Inc Aug 2023 - Oct 2024Lahore, Punjab, PakistanKeyword Research and Analysis:Conduct comprehensive keyword research to identify relevant and high-traffic keywords.Analyze and prioritize keywords based on search volume, competition, and relevance.On-Page Optimization:Optimize website content, meta tags, and headings for target keywords.Implement best practices for URL structures, internal linking, and image optimization.Off-Page Optimization:Develop and execute link-building strategies to build high-quality backlinks.Monitor and manage online reviews and external mentions to maintain a positive online reputation.Technical SEO:Conduct technical audits to identify and resolve issues affecting site performance.Ensure proper implementation of XML sitemaps, robots.txt, and other technical SEO elements.Content Strategy:Collaborate with content creators to ensure content aligns with SEO goals.Develop and execute strategies for creating and promoting high-quality, shareable content.Analytics and Reporting:Utilize tools like Google Analytics, Search Console, and other SEO platforms to analyze website performance.Provide regular reports on key SEO metrics and insights to stakeholders.Stay Updated on Industry Trends:Keep abreast of industry changes, search engine algorithm updates, and emerging SEO trends.Implement changes and updates to strategies based on industry developments.Competitor Analysis:Monitor and analyze competitor SEO strategies and performance.Identify opportunities and areas for improvement based on competitive analysis.Local SEO:Optimize local business listings on platforms like Google My Business.Implement strategies to improve local search visibility for brick-and-mortar businesses.User Experience (UX) Optimization:Collaborate with web designers to enhance user experience and site navigation.Ensure that SEO efforts align with overall user experience goals. -
Seo ManagerSgi International Inc Mar 2022 - Sep 2023Lahore, Punjab, PakistanKeyword Research and Analysis:Conduct comprehensive keyword research to identify relevant and high-traffic keywords.Analyze and prioritize keywords based on search volume, competition, and relevance.On-Page Optimization:Optimize website content, meta tags, and headings for target keywords.Implement best practices for URL structures, internal linking, and image optimization.Off-Page Optimization:Develop and execute link-building strategies to build high-quality backlinks.Monitor and manage online reviews and external mentions to maintain a positive online reputation.Technical SEO:Conduct technical audits to identify and resolve issues affecting site performance.Ensure proper implementation of XML sitemaps, robots.txt, and other technical SEO elements.Content Strategy:Collaborate with content creators to ensure content aligns with SEO goals.Develop and execute strategies for creating and promoting high-quality, shareable content.Analytics and Reporting:Utilize tools like Google Analytics, Search Console, and other SEO platforms to analyze website performance.Provide regular reports on key SEO metrics and insights to stakeholders.Stay Updated on Industry Trends:Keep abreast of industry changes, search engine algorithm updates, and emerging SEO trends.Implement changes and updates to strategies based on industry developments.Competitor Analysis:Monitor and analyze competitor SEO strategies and performance.Identify opportunities and areas for improvement based on competitive analysis.Local SEO:Optimize local business listings on platforms like Google My Business.Implement strategies to improve local search visibility for brick-and-mortar businesses.User Experience (UX) Optimization:Collaborate with web designers to enhance user experience and site navigation.Ensure that SEO efforts align with overall user experience goals.
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Digital Marketing ManagerAikanar Apr 2022 - Jun 2023Lahore, Punjab, Pakistan16+ years of experience in the areas of Project Management, Digital Marketing, Affiliate Marketing, Email Marketing, Ecommerce, Shopify Management, Blogging & Technologies. Extensive experience in executing all types of Online Business Projects like Shopping Portals, Online Stores, B2B Websites, Coupon Websites, Real Estate Portals, Blogs & Directories.Spearheaded re-development of the project and introduced a responsive platform decreasing page load and guided marketing staff on content sharing schedule that resulted in an increase in follower count. Oversaw social media pages, search engine optimization, google local business listing, on-page optimization, technical issues on email service, SEO campaigns for Google AdWords, competitor analysis, website analysis, WordPress theme implementation, PPC Keyword Research, PPC Compaign Planning and Budgeting, PPC Compaign Setup, PPC Parameters Analysis, PPC Compaign Reporting and integration. Designed, built, and maintained social media presence, Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs), and evaluated emerging technologies.Key Responsibilities:• Project Management• E-commerce Management• Shopify Store Management• WordPress Websites Management• Affiliate Marketing• Email Marketing• B2B Lead Management• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)• Google My Business• AMP (Accelerated Mobile Pages)• Pay Per Click (PPC) + Adwords• Facebook Ads, Pinterest Ads, YouTube Ads, Linkedin Ads• Brand & Online Reputation Management• Web Analytics, Webmaster & Search Console• Web Administration (Domain, Hosting, C-Panel)• UX And UI Design Guide• Outreach Guest Posting• Google Analytics• Google Search Console• Google Tag Manager• Google Data Studio
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Digital Marketing ManagerThe Superior Group Nov 2020 - Feb 2022Lahore, Punjab, Pakistan16+ years of experience in the areas of Project Management, Digital Marketing, Affiliate Marketing, Email Marketing, Ecommerce, Shopify Management, Blogging & Technologies. Extensive experience in executing all types of Online Business Projects like Shopping Portals, Online Stores, B2B Websites, Coupon Websites, Real Estate Portals, Blogs & Directories.Spearheaded re-development of the project and introduced a responsive platform decreasing page load and guided marketing staff on content sharing schedule that resulted in an increase in follower count. Oversaw social media pages, search engine optimization, google local business listing, on-page optimization, technical issues on email service, SEO campaigns for Google AdWords, competitor analysis, website analysis, WordPress theme implementation, PPC Keyword Research, PPC Compaign Planning and Budgeting, PPC Compaign Setup, PPC Parameters Analysis, PPC Compaign Reporting and integration. Designed, built, and maintained social media presence, Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs), and evaluated emerging technologies.The Areas of My Expertise Include:• Project Management• E-commerce Management• Shopify Store Management• WordPress Websites Management• Affiliate Marketing• Email Marketing• B2B Lead Management• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)• Google My Business• AMP (Accelerated Mobile Pages)• Pay Per Click (PPC) + Adwords• Facebook Ads, Pinterest Ads, YouTube Ads, Linkedin Ads• Brand & Online Reputation Management• Web Analytics, Webmaster & Search Console• Web Administration (Domain, Hosting, C-Panel)• UX And UI Design Guide• Outreach Guest Posting• Google Analytics• Google Search Console• Google Tag Manager• Google Data Studio -
Seo | Digital Marketing | WordpressLtn Family Mar 2014 - Sep 2020Lahore, Punjab, PakistanSpearheaded re-development of the project and introduced a responsive platform decreasing page load and guided marketing staff on content sharing schedule that resulted in an increase in follower count. Oversaw social media pages, search engine optimization, google local business listing, on-page optimization, technical issues on email service, SEO campaigns for Google AdWords, competitor analysis, website analysis, WordPress theme implementation, and integration. Designed, built, and maintained social media presence, Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs), and evaluated emerging technologies.Responsibilities:• Search Engine Optimization managerial expertise• Google Local Business Listing• On-Page Optimization• Competitor Analysis• Website Analysis• Keyword Research & Optimization• Link building Strategies maintaining a good link building frequency (Articles Submission, Press Release, Web Directories, Blog commenting, Forum Posting, Search Engine Submissions, Classified Ads, Business Pages, Competitive Analysis, blogging and social bookmarking).• Handling Social Media Pages• Handling Websites Hosting/Registration/Email Services• Handling Technical Issues on Email Service• Handling Graphics work for Social Media Pages• Handling SEO Campaigns for Google Adwords• Handling SEO for Websites Onpage & Offpage• Magento Theme Implementation• Magento Admin Handling• Magento Installation on Localhost and Live Server• Wordpress Theme Implementation and Integration• Wordpress Theme Customization• Handling Website Maintenance• Handling Domains registration and Hosting Services• Handling E-mail Services• Handling Front End Web Development (UI/UX)• Handling Wordpress Websites
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Search Engine Optimization Team LeadNextage Technologies Nov 2008 - Mar 2014Lahore, Punjab, PakistanResearched and developed personal SEO tactics based on available data and trends using a combination of resources provided by on-site experience and authoritative SEO tools. Managed on-site and off-site SEO for all company clients, advanced front page organic and Google map rankings in a timely matter usually between 1-2 weeks per keyword. Formulated email marketing for all clients with Constant Contact providing results above the industry average for multiple industriesKey Achievements:• Search Engine Optimization managerial expertise• Google Local Business Listing• On-Page Optimization• Competitor Analysis• Website Analysis• Keyword Research & Optimization• Link building Strategies maintaining a good link building frequency (Articles Submission, Press Release, Web Directories, Blog commenting, Forum Posting, Search Engine Submissions, Classified Ads, Business Pages, Competitive Analysis, blogging and social bookmarking).• Handling SEO Projects and communications with clients• Handling all reports of my team.• Handling Google Adwords Account with Campaigns• Handling Facebook & other all social networking sites.• Handling All task Master Sites for Offpage SEO.• Handling Onpage SEO• Give training to new peoples for SEO. -
Executive SecretaryThe City School Official May 2008 - Aug 2013Lahore, Punjab, Pakistan
Imran Bashir Education Details
Frequently Asked Questions about Imran Bashir
What company does Imran Bashir work for?
Imran Bashir works for Digital Square
What is Imran Bashir's role at the current company?
Imran Bashir's current role is Digital Marketing Manager.
What schools did Imran Bashir attend?
Imran Bashir attended University Of The Punjab.
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Imran Bashir
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Imran Bashir
Founder Of Royal Fusion | Chrp Certified | Driving Organizational Success Through Hr Planning, Talent Management, Hr Operations, And Training & Development |Islamabad -
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