Imran Memon Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Led execution of data-driven marketing campaigns for 10+ luxury hotels across the US,France, and Dubai, resulting in a 20% increase in direct bookings and over $1 million inrevenue growth.
• Directed and managed a team of Account Managers, Media Coordinators, and ContentTeams, effectively guiding project strategy and execution.
• Spearheaded SEO, SEM, and social media strategies, boosting online visibility by 40%and improving website conversions by 15%.
• Implemented performance marketing on Google Ads, Microsoft Bing, and Facebook Ads,utilizing Google Analytics for optimal campaign outcomes.
• Compiled reports, provided insights and recommendations, and presented findings tostakeholders.
• Developed and executed audience expansion plans, focusing on optimizing CPA andRoAS for increased revenue.

Toronto, Ontario, Canada

• Created Google Ads for an E-Commerce insurance product.
• Followed agile marketing methodology to create paid media campaigns to enhance UX and audience behavioral flow.
• Measured and reported ROAS / CPA for online insurance conversion through paid search and display campaigns.
• Managed performance reporting and presentation of data using Adobe Analytics and Google Analytics for B2B and B2C marketing campaigns.
• Researched trending and relevant keywords/search terms to reach a potential audience.

Toronto, Ontario, Canada

• Analyzed and consulted on existing client-paid search advertising, conducted keyword research, implemented marketing strategies, and delivered ROI recommendations.
• Led more than 5 clients and the Social Know How® team in the development, testing, and project delivery of social media platforms and content creation.
• Developed and implemented comprehensive digital strategies for assigned clients.
• Conceptualized, administered, and executed relevant paid Facebook & Instagram Ads, Google Ads, and Google Tag Manager for customer journeys and marketing automation.
• Presented effective social media strategies and training to clients as needed.
• Utilized Google Analytics and Social Marketing/Social listening campaign creation for paid social activities to nurture marketing programs.

Toronto, Ontario, Canada

• Supported the QA process, from digital campaign setup to launch and maintenance.
• Triggered tags and pixels on applications like Google Campaign Manager and Google Tag Manager for brands such as CNB, Spotify, Conde Nast, and Samsung.
• Worked on the after-ad performance tracking analytics for DirecTV, NBA, Serena Williams Wonder Woman, Nike, and Apple iPhone campaigns.
• Set up and executed campaigns, including generating and regulating testing ad tags for ongoing campaigns along with Google AdWords and Google Analytics/Data Analytics.
• Tested creative assets to ensure problem-solving status functionality across different social media channels such as Facebook, Instagram, Reddit, Twitter, Snapchat, and Pinterest.

Dubai, United Arab Emirates

• Developed marketing campaigns and communication strategies for international cuisine restaurants, including Tresind, Acapella, Carnival, and other branches in Dubai, Mumbai, and Kuwait City, to increase market share by.
• Promoted restaurants via food aggregator platforms such as Zomato, TripAdvisor, and Careem, which included geo-targeting the audience, digital brand engagement, revenue growth category tags, and search engine.
• Strategized and executed events/festivals and influencer marketing for more than 5 restaurants in association with media buying stakeholders, different hotel concierges, and PR communications.
• Supervised a team of 4 for collaborative marketing creative services content, including data analysis, graphic design, basic print media content, monthly reporting, in-house photoshoots of ambience and food, and.
• Optimized digital media for social media accounts and online reputation management for better conversion.
• Studied competitors and other client product and design strategies, consumer insights, pricing, CRM services, excel guest experiences, quantitative customer engagement, etc.

Mumbai

• Planned, organized, and implemented marketing strategies to increase café/restaurant and retail outlets business through high awareness in catchment areas and worked towards location revenue goals.
• Understood the overall market, including competitors' strengths and weaknesses, economic trends, supply and demand, etc.
• Promoted the cafe/restaurant and retail stores through social media campaigns, theatre campaigns, and brand activations at different platforms.
• Developed and worked with selected partners on brand activation to maximize the business potential as well as the awareness of the café.
• Developed a realistic and approved annual Public Relations and Marketing Plan that represented the entire product.
• Conducted Food events across the country.

Mumbai

• Developed an understanding of the client’s business environment and strategy.
• Conducted marketing activities for various restaurants with support of on-line as well as off-line execution.
• Established corporate tie-ups with HSBC, Citibank, Axis bank etc.
• Managed different aspects of digital engagement including developing the communication, promotional strategy and content updates.
• Executed promotional activities which involved ATL and BTL activities in association with Crown it, Quick Wallet, Food Panda, Dining plus, etc.
• Conducted social media campaigns.

Mumbai, Maharashtra, India

• Visiting prospective clients in their offices.
• Gathering informative facts and statistics about customer trends and preferences.
• Arranged commercial shoots for individuals as well as for organizations.
• Planning marketing activities in conjunction with the company’s growth plan and workingout strategies to execute the plan.
• Assist with the client’s advertising strategy, ad message and creative development

Mumbai, Maharashtra, India

• To attract potential customers by answering product and service questions and suggestinginformation about other products and services.
• Maintaining customer records by updating account information.
• Resolving product or service problems by clarifying the customer's complaint anddetermining the cause of the problem

Postgraduate Degree, Marketing

Master Of Business Administration (M.B.A.), Finance And Financial Management Services

Certification In Financial Modeling, Financial Modeling

Bachelor Of Commerce (B.Com.), Accounting And Finance