Social Media Correspondent - University Of Miami Athletics
• Design and direct the development of creative sponsorship content, including video, photo, and copy, for digital and print mediums• Utilize social media platforms and analytics to drive the performance of sponsored brand storytelling content• Collaborate with cross-functional teams to design in-game marketing collateral• Maintain strict schedules and calendars to track sponsored promotions, programs, events, and content• Analyze and report content KPIs to senior leadership and external stakeholdersPitch, produce, and edit sponsored social media video content that created $6M+ in contracts for 80+ partnerships, including BMW, Bacardi, UPS, Molson Coors, and Nissan• Generate copy for 531+ sponsored social media posts, generating 11M impressions, 1M engagements, and 2M views• Co-host pre-game home football and pre-season men’s basketball shows• Host community service events, student-athlete social justice roundtables, and weekly Miami Hurricane Athletics recaps