Indumathy Devendran Email & Phone Number

Vaughan, Ontario, Canada

Toronto, Ontario, Canada

Creating and executing marketing strategiesManaging Zoho CRM databaseIdentifying large corporations and their public, private tender, and procurement sites. Setup and maintain Facebook, Google ads, Linked-In and Twitter account Website content design and maintenanceZoho email campaignSet up Google analytics and develop content strategy or the website

Chennai, Tamil Nadu

• Managing an offshore team in India and coordinating with the onshore team in Troy, Michigan for day to day marketing activities
• Lead generation- Target 50 leads per month from website and increase social media followers by 10,000 in 6months durations
• Participating in content creation with product owners and stakeholders for marketing collaterals such as webpage, blog, case study, brochure, infographics, product videos, demo videos, whitepaper, social media, and.
• Briefing the content and giving design inputs to the design team for creating collaterals
• Coordinate with the website developer for website development from new pages, updating existing page to fixing bugs
• Periodic audit of website using tools such as Google Analytics, Moz, smallseo.com, sitechecker for broken links, meta tags, missing H1 tags, 4xx errors, 5xx errors, length of URL and fixing them by coordinating with UX.

Chennai Area, India

• Managing day-to-day marketing operations for Mobius, ProductiWise (SaaS), SellerGro (SaaS) and Mobius Data, Total-kart.
• Ensuring marketing plans are aligned with sales team by liaising with various teams from GTM team, CEO’s office, Development team and sales team.
• Managing Online Advertising & PR, Website, SEO/SEM and Social Media
• Writing content and managing design team for designing collaterals for all brands and their products/services viz. case studies, brochures, etc.
• Responsible for email responses & monthly lead targets across all markets and geographies with the help of latest SaaS subscriptions.
• Managing Demand Generation; by providing leadership to the data mining team and take responsibility for both pre & post campaign data QA/QC.

Chennai Area, India

• Handle corportae Non-IT EA clients. (EA- handling clients of 1000+ employees)
• Servicing top clients like Hyundai, MRF, TVS group of companies, Hyundai Motors, Vestas Wind Enerygy, Schindler, Murugappa Group companies, Saipem India, Sanmar Group etc
• Initiated the participation of “Best Place to work” contest and chaired it in chennai branch
• Regulary conducted events encompassing all festivals for employee engagement
• Charted out business plan and budget proposal for the events and successfully got approvals granted
• Managed to cordinate between our management and vendors to ensure smooth execution of the event within time and cost norms.

Chennai Area, India

• Handling Corporate & Automobile clients
• Created new database for both automobile and corporate sector
• Initiated a new property in the Main Issue Chennai Edition called Auto-Deal, which carries all the Chennai automobile dealers and articles about launches, reviews etc
• Servicing clients with advertisements, articles and any media support
• Contributing to the team with adverts for special features like Diwali feature, world heart day, new year calendar etc.

Perry Barr, Birmingham, UK

• Creating marketing strategies to hit international market.
• Writing creative content for online marketing like facebook and e-mail marketing
• Communicating to international students about BCU and the amenities available
• Meeting universities in major cities of India and giving presentations
• Managed the companies digital platforms like Linkedin, Twitter, Blog, Facebook, Pintrest
• Communicating with international applicants and agents in Singapore, China, Malaysia.

• Marketing School of media and their courses in India
• Meeting agents in India and finalizing business deals
• Meeting universities in major cities of India and giving speeches and presentations
• Answering and guiding students quires and helping them with enrollments
• Give good students experience

Birmingham, United Kingdom

Creating, Implementing and testing Marketing strategies to venture Future media course in India, USA and Canada.Established a network for NTI in the International market

• Studied competitors rates, offers and marketing strategies
• Recommended marketing strategies for attracting new clients
• Suggested designs and content for website
• Handled and tested idea in social media

Chennai

• Created event concepts for clients by understanding their needs
• Created event property to generate business and approached potential clients
• Identified sponsors for events and tweaked the event idea accordingly
• Handled clients like AMET Cruises, VGN, TVH, Chennai International Fashion Week.

Mumbai Area, India

• Handled clients like MASTEK, SKF
• Created publicity among media organisations
• Communicated with press for coverage
• Handled clients and organised events

Chennai Area, India

• Pursued research about ‘Recent trends in film marketing’
• Studied people perception towards film marketing and marketing mix strategies implemented to make the film a financial success.
• Interviewed and survey many high officials and celebrities and samples for research were media students all over Chennai.

Master Of Arts (Ma), Media & Creative Enterprise, Commendation

Master Of Science (Msc), Electronic Media, 91 %

12Th Std, Computer Science, 81%

10Th Std, General, 72%