Mario Fernandez Email & Phone Number

Weston, Florida

Ft. Lauderdale, FL

• Grew GSi from initial business plan into a fully operational division that developed and hosted 4 major floral web sites and operated a 3,500 member ISP (Internet Service Provider). Combined operations generated over.
• Hired a 15-person team of interactive marketers, graphics designers and software engineers.
• Developed the business strategy and operational plans for electronic commerce including marketing, fulfillment, content and technology.
• Negotiated and managed over $4M in agreements for Internet advertising with major portals and several advertising networks.
• Responsible for division’s P/L and report directly to the CEO.

Ft. Lauderdale, FL

• Developed complimentary electronic channels to extend the Blockbuster brand and leveraging the same underlying technologies to improve the efficiency of Blockbuster’s physical distribution channels.
• Built Blockbuster Online Services, Inc. from an initial business plan into a fully operational division.
• Negotiated agreements for intellectual property rights, Internet hosting and development services, product fulfillment services, co-branded Internet sites and Internet access distribution programs.
• Generated over $2M in royalties from Internet access distribution programs with major ISPs.
• Oversaw development and implementation of electronic commerce sites for the Internet.
• Responsible for division’s P/L and reported directly to the Vice-Chairman, Blockbuster.

Deerfield Beach, FL

• A Blockbuster/IBM Joint Venture
• Managed the planning and logistics for the implementation of digital distribution systems to deliver entertainment related products to retail locations.
• Led the field operations team responsible for determining retail store operational requirements and maintaining customer relations.
• Managed the installation of video game manufacturing systems and interactive kiosks systems in Blockbuster retail stores.
• Designed and developed the support plans including installation, training, and documentation for system roll-out.

Coral Gables, FL

• Established IBM South Florida's Multimedia Services Unit to provide clients with consulting, application development and systems integration.
• Directed the sale of 13,000+ personal computers, valued at over $40M, to a major airline reservations company.
• Managed the installation and maintenance services for 5,000+ pc-based LAN systems in domestic and international travel agency locations.