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Oversaw all strategic and creative output for the agency, working across both lifestyle and automotive clients to ensure that we constantly pushed our partner experiences through innovation, digital savvy and social bread crumbs. Worked alongside the President & CEO to constantly evolve and shape the agency's culture, creative output and how we were perceived by clients on a day-to-day basis from a small 20 person shop through the acquisition of the company at around 60+ employees. Simply put, I was the agency mad scientist for clients such as Ford, adidas, New Belgium Brewery, Progressive Insurance, NBA, the Lincoln Motor Company, Dole, Blue Diamond, Pepsi, smart, Cartoon Network, Mazda, Dell, MillerCoors, EA Sports, can-am BRP, Brisk, IZZE and a handful of others.

As a partnership with match action, I worked alongside the existing Outeractive team to further establish & grow the experiential division of CP+B, helping to lead internal & external ideation, develop client presentations & ultimately pitch and win experiential new business.

Developed strategic communications platforms for brands to stand on, and from there creatively executed integrated & interactive programs that not only elevated the brand and the way people think about it in the market, but also the way it's perceived in today's pop culture. Worked with brands such as Nike, Johnny Walker, Motorola, ATP, Bacardi, and Xbox 360. Executed work in a number of interactive and global arenas and fought hard to find new ways to fully saturate the demographic on their terms.

Created and executed a number of innovative promotions and experiential advertising programs. These programs took brands like HBO, Panasonic, Bravo TV, Lexus, and Old Navy and established them as category leaders, as well as positively elevated their brand image with the target demographic by engaging them in entirely new experiences. Gained diverse experience in creative ideation, strategic development, account management, production, and execution.

Learned the ins and outs of advertising from the ground up. Worked on everything from story boards, radio/TV spots, lay-outs, headlines, print ads, and even new business. Clients included Old Navy, Mohegan Sun, Song Airlines, Liberty Mutual, John Frieda USA Networks, KAO brands, Clear Blue Easy, and Carrabas Italian Grill. Was able to put my hand in every portion of the partnering companies from guerrilla media, to interactive videos, and websites, allowing me to gain integrated experience from all angles.